LEADS AND TYPES

OF LEADS
GETMYUNI
WHAT ARE LEADS?

• Leads are potential customers who expresses interests in the

products or goods a company or a firm sells

• In context to GetMyUni (GMU), Leads are any one who shows

interests in our clients who generate revenue
HOW ARE LEADS COLLECTED IN GMU?

A Form Pops up
when an individual
browses the content
in our website. The
form collects various
information as
shown in the picture
WHAT ARE THE TYPES OF LEADS
• Organic

• Automated E-Mail ; Recommended colleges

• E-Mail

• Voice

• Post engagement

• Banner

• Native Carouser
ORGANIC LEAD

• A lead which is generated without any kind of promotion is called organic lead
• It is of the highest quality since it has the highest probability of conversion
• For example: An user searches for a college in Google and lands in GMU
website from Google
AUTOMATED E-MAIL
• When an user fills in the form an automated email is sent to the user’s email
• It usually gives recommendations based on your interests and links to explore
you interests
• Second Automated mail which shows our campaign on the
same courses and college campaigns
EMAIL CAMPAIGNS
• These are specific mails which are sent to users who has expressed
interest in certain colleges regarding those colleges
• These emails usually contain information about the course and colleges

• When the user engages in this email they are redirected to a landing page
which has a Google form where their information is collected or the
client’s landing page directly
VOICE

• The raw leads captured from

the forms are individually
called through telephone to
filter the interested revenue
generating leads and stored
POST ENGAGEMENT LEAD
• When an user fills the form prompted in the landing page if interested in a
college who isn’t our client he/she is shown another pop up with our clients on
it asking if they are interested in those colleges too.
BANNER AD

Banner Ads are paid ads of

displayed on the sides GMU

websites which generate leads

for the campaigns which we run

NATIVE CAROUSER
• Every college page of GMU has a section of Native carouser that
picks up leads related to the course as shown below