FROM ZERO TO ZOMATO

Discover Great Place To Eat Around You

ST.XAVIER’S COLLEGE KOLKATA

NAME:NARENDRA NARAYAN HALDER
ROLL NO.:0253
ROOM NO:14
GUIDE:PROF. ANULEKHA BANERJEE
 INTRODUCTION

 ZOMATO WAS FOUNDED BY DEEPINDER

GOYAL, PANKAJ CHADDAH

 THE SERVICE BEGAN AS “FOODIEBAY”

IN 2008

 ZOMATO IS RESTAURANT RESEARCH

AND DISCOVERY SERVICE

 NOVEMBER 2010 FOODIEBAY WAS

RENAMED AS ZOMATO
 OBJECTIVES
Primary objective
 To evaluate the impact of social media marketing on its current and
prospect users
 To find out growing trend of socializing over food.
 To examine the rate of increase in disposable income toward
fooding.

Secondary objective
 To study consumer behaviour and consumer awareness about
the product
 To determine the brand awareness, brand preference of zomato and
it’s competitors.
 To study the market share of food service industry.
 RESEARCH METHEDOLOGY

Research Methodology is a way to systematically solve the research problem. It may

be understood as a science of studying how research is done scientifically.
RESEARCH DESIGN
The research design used in this research is Descriptive Research Design, which is
concerned with specific factors.
DATA COLLECTION METHOD
PRIMARY DATA
The primary data are those which are collected afresh and for the first time and thus happen
to be original in nature.
Here, the primary data will be collected by means of preparing a questionnaire from
the respondent for the questionnaire. This will help in drawing conclusions about the
case. SECONDARY DATA
Access to different research papers for writing the literature review.
QUESTIONNAIRE DESIGN
Questionnaire consists of a number of questions measuring the responses of the
customers on
a 5 point Liker scale and Multi choice.
SAMPLE SIZE
50 respondents as the user of the company services.
SAMPLING AREA
Kolkata
EVALUATION OF ZOMATO

BUSSINESS
MODEL

MARKETING
SERVICE
STRATEGY
S
 BUSSINESS MODEL

 Cashless payment.
 Advertising on
Zomato website and
app.
 Consulting services
with data.
 Zomato event.
 Ordering food online.
 Zomato restaurent
guide.
 MARKETING STRATEGY
Social media marketing
 Facebook
 Twitter
 Tumblr
 Google+
 Blog
SEO MARKETING

 Google SERP
 TOP
IN
ORGANIC
LISTING
 PPC
CAMPAIGN IS
BANG ON
 SERP NOT GOOD
IN BING AND
YAHOO
 ON PAGE
OPTAMIZATIO
N
 MORE THAN
2000 KEY WORD
AD CAMPAIGN
 INVESTMENT

The website covers a list of over 1,20,000 restaurants

across all these regions catering to more than 15 million
customers worldwide. With its headquarter in New Delhi,
Zomato.com is providing career opportunity to over 350
employees all across the globe.
 ACQUISITION

1. MAPLE
2. URBANSPOON
3. LUNCHTIME AND OBEDOVAT
4. NEXTABLE
COMPETITORS

FOODPANDA
 It operates in 24 countries and territories
 The company has partnered with over
40,000 restaurants.
 Foodpanda was launched in March 2012 in
Singapore

FASSOS
 Fassos was founded by Jaydeep Barman and
Kallol Banerjee and incorporated in 2011
 The company operates in 15 cities:
 Faasos raised its first round of funding of US$5
million (Rs. 30 Cr.) from Sequoia capital in November
2011
 ZOMATO FOR BUSINESS

Zomato Book

 The one-stop solution for all your table management

and reservation needs

 Zomato book is a powerful tool that puts you in control of

your table management and reservations.
Zomato Base
 Powerful and easy-to-use pos system
 Zomato base is a cloud-based pos system to help you
manage your restaurant operations from a single
platform

Zomato Order
 Get discovered by and easily accept online orders
from hungry customers.
 Maximize your business potential through
increased exposure to hungry customers.
 Managing online orders was never this easy —
simply
accept an order, cook it, and have it delivered.
 Zomato Whitelable

 Custom plug-and-play native apps for restaurants

 Make the app your own, with your branding on the
splash screen and app icon
 Have market-ready iOS and android apps in 3 weeks, with
no technical knowledge required
DATA ANALYSIS

 Most of the respondent use

mobile app as it is more user
friendly.
 Good percentage of respondent
also use website because some
people keep specific mobile app.

 Most of the respondent are

ready spending upto 1000 Rs. on
a meal which show increase in
disposable income of people.
 Only 10.4% respondent prefer
paying less than 200 for a meal
which suggest people spending
less on outside food are very less
 Billing process of Zomato
needs to be improved as
16.7% respondent are not
satisfied.
 Zomato should also check
there restaurant providing
customer with bills.

 Scope for improvement of

delivery service is still
there.
 Majority of respondent
are
satisfied with the service.
 User’s are satisfied with zomato
ordering servive.
 93.7% rated it from 3-5.

 Zomato website is made

attractive and need users
engaged for a longer period of
time.
 Zomato website are most
presentable to young
generation with articlesand
blog attracting them.
Zomato has a upper hand
over foodpanda in packing
service
Competitiong is growing
because users have
preference of other company
over zomato.

Zomato’s service in offers

and promotion is very poor.
Foodpanda is a great
competition challenging
Zomato with 33.3%
respondent preference.
 LIMITATION

 TIME CONSTRAINT: The time duration for doing the complete

research on Growth Of Zomato. Project on Growth Of Zomato is broad,
which requires an in-depth research and analysis. Due to the time
period given it was very limited.
 DATA RELIABILITY: As the data will be collected from various
sources the accuracy of the data collected would be an area of concern.
It would be an uphill task to validate the data consistency of the
collection of that data.
 UNAWARENESS: Since some people are unaware of the company
Zomato and its presence and services India, it was difficult to analyse
the subject with precision.
 DATA AVAILABILITY: The data collected was from very limited
resources because availability of data are very limited on specific
topic.
 RESTRICTED SAMPLE SIZE: Respondent for data analysis were
less and was mostly restricted to specific group of people.
 FINDINGS

 Social media marketing is a great success from zomato with

its great response from its users on facebook, twitter and
google+.
 There is a steep and steady rise in consumers
spending toward having food outside to some
restaurant.
 There is a need of improvement in services like
billing process and delivery service.
 Customer prefer using mobile application more than
website.
 Zomato have good competition from its competitors
with providing offers and promotion and on time
delivery.
 Restaurant also has preference for listing there restaurant
on zomato over there competitors.
 RECOMMENDATION

 Zomato should have there own delivery system

with the amount of funds they have.
 Zomato should improve there review system
with bill attachmet.
 Quality of service and Dimension of service
should always be prime focus of any company.
 Improvisation and Innovation are another two
important factors needed to be kept in mind.
 CONCLUSION

 In this highly competitive market the survival and the

success of a company depends on innovation and changing
thing for betterment. Odds of success for a startup is very
bad, according to statistics 9 out of 10 startup fails. All the
startup should consider and gaining from the strategies used
by zomato for its steady growth.
 Zomato not only maintained their quality services but
also keet improving it.
 Startup company should be careful choosing the marketing
strategy because there are various factors like target
audience, type of product or service
 One of the most important feature for a startup company is
adaptability which means to change with the change in
trend
 BIBLIOGRAPHY
WEBSITE
http://www.medianama.com/2015/09/223-zomato-whitelabel-platform-launch/
http://www.officechai.com/news/zomato-white-label-restaurant-apps/
http://www.techuntold.com/how-does-zomato-make-money-business-model/
http://vator.tv/news/2015-05-09-how-does-zomato-make-money
http://www.socialsamosa.com/2012/07/zomatos-social-media-strategy-explained-

interview/
http://www.digitalvidya.com/blog/zomato-successfully-leveraged-digital-marketi
ng-to-
generate-funding/
http://www.socialsamosa.com/2012/07/zomatos-social-media-strategy-explained-
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https://www.zomato.com/data/press/1354791004_page-09.pdf
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