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Welcome to the
Presentaton
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Presentation on
the evolution of strategy at procter
and gamble

COURSE CODE: MBA 6403

SEMESTER 3RD,
BATCH : 30TH
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Group Members

Student Name Student ID

Md. Muhtasin Hossain 201503004
Sheikh Habibur Rahman 201503001
Biolob 191501001
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Contents

 Introduction
 Vision and Mission
 Strength and weakness
 OPPORTUNITIES and Threats
 PORTER’S FIVE FORCE MODEL
 Conclution
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Vision and Mission

VISION
 Our vision is to work with our employees and business
partners in order to provide products that improve the daily
lives of consumers across the world.
MISSION
 We will provide branded products and services of superior
quality and value that improve the lives of the world’s
consumers, now and for generations to come.
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Strength and weakness

STRENGHTS
 Diverse range of business segments. Large amount of
customer based. Most products are not highly seasonal. All top
brands are owned by P&G. P&G invested $2 billion in
Research and Development.
WEAKNESSES
 Decreasing in profits up to 5.2% yet revenues increased 2.9%.
? P&G is not operating as efficiently as Johnson & Johnson. ?
P&G spent over $772.6 million in advertising as compared to
their competitors. ? Previous CEO has focused the strategy on
innovation without concern the customer demands.
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OPPORTUNITIES and Threats

OPPORTUNITIES
 Increasing the demand of higher priced products, such as cosmetics
and fragrances. Capturing market share from competitors through
advertising. Youngsters are highly attracted by social media
advertising. Accelerate its growth in developing markets, such as
Brazil and India.
THREATS
 A material change in consumer demand or products could have a
significant impact on business. The Unilever companies ranks
number two in personal care and household companies. Regulations
are increasing due to the voicing of different groups about harmful
chemical ingredients in cosmetic products.
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PORTER’S FIVE FORCE MODEL

 INTENSITY OF COMPETITOR
 THREAT OF NEW ENTRANTS
 THREAT OF SUBSTITUTES
 BARGAINING POWER OF SUPPLIERS
 BARGAINING POWER OF BUYERS
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Conclution

To maintain the reputation in the market as many substitute goods

are available. For P&G, it is important to deliver the quality
products along with the innovation alteration. To retain its position
among the consumers, P&G should introduce new and feasible
products in the market. P&G should target teenagers through
social media advertising. Procter & Gamble should allocate over
$100 million for the advertisement and also promote male skin
care products by using of celebrities as a spokesmen.
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Thank You