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    Anao Baindurashvili
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    Johnson & Johnson learned through the media that someone had poisoned bottles of Tylenol, their pain medication, which led to several deaths. This became known as the Tylenol crisis. In response, J&J immediately took responsibility, formed a crisis committee, recalled the product, stopped advertising, apologized, and offered compensation. They then spent $50 million developing tamper-resistant packaging with safety warnings to rebuild trust in the product and brand through marketing and promotion programs. This crisis response became a model for handling such situations going forward.

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    Johnson & Johnson learned through the media that someone had poisoned bottles of Tylenol, their pain medication, which led to several deaths. This became known as the Tylenol crisis. In response, J&J immediately took responsibility, formed a crisis committee, recalled the product, stopped advertising, apologized, and offered compensation. They then spent $50 million developing tamper-resistant packaging with safety warnings to rebuild trust in the product and brand through marketing and promotion programs. This crisis response became a model for handling such situations going forward.

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    19 views8 pages

    Johnson and Johnson

    Uploaded by

    Anao Baindurashvili
    Johnson & Johnson learned through the media that someone had poisoned bottles of Tylenol, their pain medication, which led to several deaths. This became known as the Tylenol crisis. In response, J&J immediately took responsibility, formed a crisis committee, recalled the product, stopped advertising, apologized, and offered compensation. They then spent $50 million developing tamper-resistant packaging with safety warnings to rebuild trust in the product and brand through marketing and promotion programs. This crisis response became a model for handling such situations going forward.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    Irinka Erkomaishvili, Anao Baindurashvili, Zuka Abutidze, Mariam Andriadze

    20.11.2020
    Johnson&Johnson is an American
    multinational corporation founded in 1886
    that develops medical devices,
    pharmaceutical, and consumer packaged
    goods
    How Cyanide poisoned Tylenol
    became a training model for
    crisis management-
    Johnson&Johnson’s case
    Representatives of the corporation
    learned about this horrible story
    through the media. For 24 hours,
    the scandal swept the entire news
    world.
    “How to protect people”
    and only then
    “How to maintain the product”
    Immediate Response
    J&J took responsibility

    • Formed a crisis committee

    • Recalled the product

    • Stopped advertising

    • Apologized

    • Compensations

    • Openness- to media and clients


    Long run response-
    saving the product
    • J&J spent $50 million to rebuild their
    product
    • Tamper resistant packaging
    • Safety warning
    • Marketing and promotion program
    • Promoting the new packaging
    • Promoting the product doctors
    • Coupons and lower prices
    Thank your for your attention

    We hope you enjoyed:)

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