SCENARIO

“Beep Beep” was the first ever

company to launch mobile phones in the
world. It is an Indian company. It was
launched in India. Its only competitor is
“Tring Tring” , which was launched after
beep beep had taken a position in the
market. This Market Plan is done at this
time, 5 years after the launch of beep
beep phones.
BEEP BEEP
THE WORLD WITHOUT
BEEP BEEP
THE WORLD WITH
BEEP BEEP
BEEP BEEP IS
NOW
CONNECT
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ENVIRONMENTAL ANALYSIS
 Connect ( Beep Beep ) was the first ever
launched mobile in the market.
 Connect has a good name and constitutes
the majority portion of the mobile – telecom
industry.
 Connect has the investment power. (connect
net worth – 30000000000 rupees).
 Connect has to come up with new models
and maintain its customer base.
INTERNAL APPRAISAL
Production capacity :
At present the
production rate is 10,00,000 units per month
and we Intend to increase it by 150%.
Customer service :
We have 125 service
centres in 30 cities and we Intend to
increase it by 200 centres in50 cities,
thereby reaching our customers.
INTERNAL APPRAISAL
Growth rate :
We are growing at a rate of 2%
per month and we Intend to increase the
rate by coming up with new models & new
features.
Advertising :
We Intend to bring in demo stalls
and performances in colleges and
corporates in addition to the tv and radio
advertisements.
NEEDS OF THE CUSTOMER
 Customers expect new models with
additional features.
 Customers expect the decrease in price
of the existing mobiles with the same
features.
 Customers expect service centers to be
in their reach.
 Customers expect the increase in the
effeciency of the mobiles.
CONNECT – EXISTING MODELS

 Connect - Star. ( Star-A, Star-B..)

(1000 – 6000 ) rupees.

 Connect - Style.( Style -1, Style-2..)

(4000 – 14000 ) rupees.

 Connect – Prime. ( Prime Pomegrenate,

Prime$..) (12000 – 60000 ) rupees.
CONNECT - STAR
Features :
 Basic model.
 Solar and lunar energy based charging
system.
 Cost efficient.
 Long Lasting.
 SEGMENTATION,
TARGETING & POSITIONING
Segmentation is with the rural places
in india and targeting is focussed mainly
on the middle income based working
people. Since the moblie is affordable,
call rates low and offers them unique
services like solar and lunar energy
based mobile charging system, we were
able to position ourselves in this market.
CONNECT - STYLE
Features :
 Comes in various attractive styles.
 VGA & Digital Camera(2 – 10 megapixel
range).
 Gprs , Gps, Greentooth and Music Player.
 Pricing – Moderate.
 Includes Connect-Star’s Features.
 SEGMENTATION,
TARGETING & POSITIONING
Segmentation is Primarily based on age
group ranging from 18 – 35 and targeting
is focussed on college students and
working professionals in the urban sector.
With the people of this age cadre being
much interested in additional features and
performance, we were able to position
ourselves in this market with ease, with
our model “ Style “.
CONNECT – PRIME
Features :
 Language Translator.
 Projection Facility.
 Barcode reader and pulse monitor.
 Includes the feature of “ Star “ & “ Style “.
 SEGMENTATION,
TARGETING & POSITIONING
Segmentation is based on the upper
level of the society and targeting is
focused on the high cadre Officers,
Executives and Politicians. With the
features of language translators and
projection facilities we were able to attract
the customers and position ourselves in
this market. Analysis is done time to time
in order to keep up the position.
MARKET OBJECTIVE
 To maintain our position as the #1 Mobile
manufacturer and service provider ( > 80%)
in the Telecom Industry.
 To come up with new products and take on
new markets ( Europe ) with heavy
investments.
 To have an innovative perspective ( LT ) in
every market we target.
MARKET STRATEGY
 Segmentation is done to obtain “MAX PROFIT”
 We target on the north american and the
european markets to attain the max profit.
 Segmentation is done with the age group of 18-
35 and target on officers, executives and
people from the upper strata of the society.
 Give them style and features they cannot resist
and thereby position ourselves in the market.
MARKET STRATEGY
 In the existing market, reach out to the
people by setting up demo shows and stalls
in residential areas.
 Try to come up with new and essential
features like barcode reader and pulse
monitor which already exists with “ connect “
in order to maintain and improve the
customer base.
THANK YOU

CONNECT Team
SMILE WITH US