INTERACTIVE

MODEL
models of communication
INTRODUCTION
Yo u w i l l l e a r n :
+What is an Interactive model?
+Who introduced the model?
+What is the difference between
the Interactive model and Linear
model?

INTERACTIVE
MODEL
 FEEDBACK

• Verbal or written response or reaction to a certain

topic.
 INTERACTIVE MODEL

Takes into consideration the feedback from the receiver.

• Message will come from two sources: (a) sender and
(b) receiver.
• e.g. conversation with friends, tour guide giving
historical information, someone asking for help
 WILBUR SCHRAMM

• Expert in mass communication

• Introduced the interactive model in 1954– helped to
popularized the communicators’ “fields of experience”
and context.
 FIELDS OF EXPERIENCE

• Refer to the cultural background and other frames of

reference that an individual may bring into the
interaction.
• May include perception, values, belief, personal
identities, etc.
 CONTEXT

• Refers to the setting in which the communication

takes place.
• Affected by the environment, familiarity, proximity,
mood, etc.
 DIAGRAM

Person A Person B
• e.g, attendees of ASEAN summit, players of inter-
baranggay sports competition, customers giving their
orders to the cashier
 INTERACTIVE VS LINEAR

• Only gives information

• Shows a give-take-give
interaction. • Has a straight path.
• Has a circular path.
THANK YOU!