How to Win People to Your Way of Thinking 1

summary

7. Let the other person

1. The only way to get the best feel that the idea is his or
of an argument is to avoid it. hers.
2. Show respect for the other
person’s opinions. Never say, “You’re 8. Try honesty to see things from
wrong.” the other person’s point of view.
3. If you are wrong, admit
it quickly and 9. Be sympathetic with the other
emphatically. person’s ideas and desires.
4. The sweet honey in communication
is always starting with a friendly 10. Appeal to the nobler motives.
attitude.
5. Socrates' secret: It is important to 11. Dramatize your ideas.
ask others the immediate "yes"
answer.
12. Throw down a challenge.

6. Let the other person do

a great deal of the talking.
 How to Win People to Your Way of Thinking 2

T H E O RY B E H I N D

Information Manipulation Theory

In order to persuade or deceive, a person deliberately
breaks one of the four conversational maxims:
• Quantity: Information given will be full (as per
Yale Attitude Change Approach
expected by the listener) and without omission.
• Quality: information given will be truthful and This approach, based on multiple years of
correct. research by Yale University, found a number of
• Relation: information will be relevant to the subject factors in persuasive speech, including being a
matter of the conversation in hand. credible, attractive speaker; when it’s important
to first or go last; and the ideal demographics to
• Manner: things will be presented in a way that
target.
enables others to understand and with aligned non-
verbal language.

Law of Attraction Outcome dependency

The more we have similar attitudes to other people, the When we have something we are trying to
more we are attracted by them. This is a pretty linear achieve, then we will tend to bias our judgments
relationship. 'Birds of a feather flock together' much about the world and people around us to make the
more than 'Opposites attract'. achievement of that goal more believable.
 BRAIN INFOGRAPHIC 3

WRITE YOUR SUBTITLE HERE

PLANNING MARKETING
Green marketing is a practice Green marketing is a practice
whereby companies seek to go. whereby companies seek to go.

IDEA SOLUTION
Green marketing is a practice Green marketing is a practice
whereby companies seek to go. whereby companies seek to go.

SOLUTION REBRAND
Green marketing is a practice Green marketing is a practice
whereby companies seek to go. whereby companies seek to go.

MARKETING IMPROVE
Green marketing is a practice Green marketing is a practice
whereby companies seek to go. whereby companies seek to go.
BRAIN INFOGRAPHIC 4

WRITE YOUR SUBTITLE HERE

1
PLANNING
Green marketing is a practice whereby companies seek to go
above and beyond traditional.

2
IDEA
Green marketing is a practice whereby companies seek to go
above and beyond traditional.

3
SOLUTION
Green marketing is a practice whereby companies seek to go
above and beyond traditional.

4
MARKETING
Green marketing is a practice whereby companies seek to go
above and beyond traditional.
 BRAIN INFOGRAPHIC 5

WRITE YOUR SUBTITLE HERE

1
PLANNING
Green marketing is a practice whereby companies seek to go
above and beyond traditional.

2
IDEA
Green marketing is a practice whereby companies seek to go
above and beyond traditional.

3
SOLUTION
Green marketing is a practice whereby companies seek to go
above and beyond traditional.
 BRAIN INFOGRAPHIC 6

WRITE YOUR SUBTITLE HERE

PLANNING

1 Green marketing is a practice whereby companies seek to go

above and beyond traditional.

IDEA

2 Green marketing is a practice whereby companies seek to go

above and beyond traditional.

SOLUTION

3 Green marketing is a practice whereby companies seek to go

above and beyond traditional.

REBRAND

4 Green marketing is a practice whereby companies seek to go

above and beyond traditional.
 BRAIN INFOGRAPHIC 7

WRITE YOUR SUBTITLE HERE

PLANNING MARKETING
Green marketing is a practice Green marketing is a practice
whereby companies seek to go. whereby companies seek to go.

IDEA SOLUTION
Green marketing is a practice Green marketing is a practice
whereby companies seek to go. whereby companies seek to go.

SOLUTION REBRAND
Green marketing is a practice Green marketing is a practice
whereby companies seek to go. whereby companies seek to go.

MARKETING IMPROVE
Green marketing is a practice Green marketing is a practice
whereby companies seek to go. whereby companies seek to go.
 BRAIN INFOGRAPHIC 8

WRITE YOUR SUBTITLE HERE

PLANNING IDEA
Green marketing is a practice Green marketing is a practice
whereby companies seek to go whereby companies seek to go
above beyond traditional. above beyond traditional.

MARKETING SOLUTION
Green marketing is a practice Green marketing is a practice
whereby companies seek to go whereby companies seek to go
above beyond traditional. above beyond traditional.
 BRAIN INFOGRAPHIC 9

WRITE YOUR SUBTITLE HERE

PLANNING MARKETING
Green marketing is a practice Green marketing is a practice
whereby companies seek to go. whereby companies seek to go.

IDEA SOLUTION
Green marketing is a practice Green marketing is a practice
whereby companies seek to go. whereby companies seek to go.

SOLUTION REBRAND
Green marketing is a practice Green marketing is a practice
whereby companies seek to go. whereby companies seek to go.

MARKETING IMPROVE
Green marketing is a practice Green marketing is a practice
whereby companies seek to go. whereby companies seek to go.
 BRAIN INFOGRAPHIC 10

WRITE YOUR SUBTITLE HERE

PLANNING IDEA
Green marketing is a practice
whereby companies seek to go
1 2 Green marketing is a practice
whereby companies seek to go
above beyond traditional. above beyond traditional.

MARKETING SOLUTION
Green marketing is a practice
whereby companies seek to go
above beyond traditional.
4 Green marketing is a practice
whereby companies seek to go
above beyond traditional.

3
 BRAIN INFOGRAPHIC 11

WRITE YOUR SUBTITLE HERE

IDEA
Green marketing is a practice
whereby companies seek to go
above beyond traditional.
PLANNING
Green marketing is a practice
whereby companies seek to go
above beyond traditional.
REBRAND
Green marketing is a practice
whereby companies seek to go
above beyond traditional.
MARKETING
Green marketing is a practice
whereby companies seek to go
above beyond traditional.
SOLUTION
Green marketing is a practice
whereby companies seek to go
above beyond traditional.
 BRAIN INFOGRAPHIC 12

WRITE YOUR SUBTITLE HERE

PLANNING IDEA
Green marketing is a practice Green marketing is a practice
whereby companies seek to go whereby companies seek to go
above and beyond traditional. above and beyond traditional.

SOLUTION MARKETING
Green marketing is a practice Green marketing is a practice
whereby companies seek to go whereby companies seek to go
above and beyond traditional. above and beyond traditional.

IMPROVE REBRAND
Green marketing is a practice Green marketing is a practice
whereby companies seek to go whereby companies seek to go
above and beyond traditional. above and beyond traditional.