PRODUCT DESIGN

& DEVELOPMENT

Viijay M. Bamane, B.E. Mech, ICEM

SCOPE OF PRODUCT
DEVELOPMENT
 Description of Product
 Key Business Goals
 Target Market for Product
 Profit Considerations
 Customer Satisfaction
 Continuous Process

Viijay M. Bamane, B.E. Mech, ICEM

THE PROCESS TOOLS
 Idea Generation
 Idea Screening
 Concept Development and Testing
 Business Analysis
 Market Testing
 Technical Implementation
 Commercialization
 Product Pricing

Viijay M. Bamane, B.E. Mech, ICEM

Idea Generation
• Idea Can be obtained by-
> SWOT analysis
> Market and Consumer Trends
> R&D Dept
> Competitors
> Employees & Sales People
> Trade shows
> Scientific Experiments

Viijay M. Bamane, B.E. Mech, ICEM

Idea Screening
• To Eliminate Unsound Ideas Before
Investing on them
• Several Points are Considered as-
> Benefit from the Product
> Size & Growth Forecasts of
Market
> Competitive Pressure
> Technical Feasibility
> Manufacturing
> Profit
Viijay M. Bamane, B.E. Mech, ICEM
Concept Development
& Testing
• Develop Marketing & Engineering details
> Patent issues
> Product features
> Target Market
> Consumers Reaction
> Methods of Production
> Prove Feasibility
> Cost of Production

Viijay M. Bamane, B.E. Mech, ICEM

Business Analysis
• Estimate Selling Price Based on
Competition & Customer Feed Back
• Estimate Sales Volume
• Breakeven Analysis
• Profitability

Viijay M. Bamane, B.E. Mech, ICEM

Market Testing
• Physical Prototype
• Testing in Usage Condition
• Introduction in Trade Shows
• Make Possible Adjustments
• Check Customers Acceptance

Viijay M. Bamane, B.E. Mech, ICEM

Technical Implementation
• Quality management system
• Resource estimation
• Requirement publication
• Technical Specifications
• Department scheduling
• Supplier collaboration
• Program Review

Viijay M. Bamane, B.E. Mech, ICEM

Commercialization
• Launch the Product
• Advertisements and Promotions
• Critical path analysis

Viijay M. Bamane, B.E. Mech, ICEM

Product Pricing
• Value Analysis
• Competition
• Product Costs (fixed & variable)
• Forecast of unit volumes & Profit

Viijay M. Bamane, B.E. Mech, ICEM

NO ANY QUESTIONS
PLEASE !!!

Viijay M. Bamane, B.E. Mech, ICEM

THANK YOU !!!

Viijay M. Bamane, B.E. Mech, ICEM