PROFESSIONALS AND PRACTITIONERS

IN COMMUNICATION
GROUP V
PROFESSIONS UNDER COMMUNICATION

•JOURNALISM
•ADVERTISING
•PUBLIC RELATIONS
•BROADCASTING
 JOURNALISM

• It is often referred to as the PRESS; it

is an instrument and oftentimes the
interpreter of the government.
• It has access to free information and
provides the necessary facts needed by
people.
 JOURNALISM

•It is the representative of the

public, critic of the
government and advocate of
public policy and general
watchdog.
 JOURNALISM

NINE PRINCIPLES OF
JOURNALISM
• First obligation is the truth.
• First loyalty is to citizens.
• Essence is a discipline of verification.
• Maintain independence from those who they cover.
• Independent monitor of power.
• Forum for public criticism and compromise.
• Make the significant interesting and relevant.
• News comprehensive and proportional.
• Allowed to exercise personal experience.
RIGHTS AND RESPONSIBILITIES OF
JOURNALISTS
PRINCIPLES AND STANDARDS OF
JOURNALISM
 CAREER OPPPORTUNITIES IN
JOURNALISM

•PRINT
•BROADCAST (RADIO
AND TELEVISION)
•ONLINE MEDIA