SAFE DEPOSIT

LOCKER SERVICE
IN KCBL
WORKING GROUP – I1
 Safety standards are better than RBI
guidelines

More facilities in locker room (Ladder +

Chair + Mirror + 4 Lighting Points)
STRENG More variety in types of locker (5 sizes)
THS
Superior design and ambience

Centrally Located
 Low income from the service

Higher hiring charges

WEAKNE No segmentation
SSES
Poor marketing and promotional
strategies

Low Popularity
 Targeting the teaching staff
and the foreign students

OPPORTUN Lowering the hiring charges

ITIES

Attract customers through

special offers
 Customer dependency
on older nationalized
banks
THREATS
Excessive Supply of
in the Market
 STRENGTHS
Safety standards are better than RBI
guidelines
More facilities in locker room
More variety in types of locker
Superior design and ambience
Centrally Located
WEAKNESSES
Safety standards are better than RBI
guidelines
More facilities in locker room
More variety in types of locker
Superior design and ambience
SWOT Centrally Located
KEY PROBLEMS AND
SOLUTIONS
POOR MARKETING AND
PROMOTIONAL STRATEGIES
 Proper segmentation resulting in effective targeting of the most attractive segments, namely,
teaching staff and local middle class.
 Increased expenditure in advertisements.
 Instead of using a single local newspaper for advertising they can use different local
newspapers to target more audience.
 Increasing channels of promotion.
HIRING CHARGES
 Current occupancy rate is 40%. Decreasing hiring charges to match the competitors,
occupancy rate might increase.
 Creating a separate pricing plan for foreign students by reducing the security deposit.