Professional Documents
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Entry Strategies of International Marketing
Entry Strategies of International Marketing
INTERNATIONAL MARKETING
WHAT IS ENTRY STRATEGY
• Exporting
• Licensing
• Franchising
• Turnkey Project
• Foreign direct investments
• Mergers & Acquisitions
• Contract manufacturing
• Management contracts
• Joint Venture
• Acquisitions & Mergers
• Business process outsourcing
EXPORTING
• Exporting is the marketing and direct sale of
domestically-produced goods in another country.
• Exporting is a traditional and well-established
method of reaching foreign markets.
Exporting commonly requires coordination
among four players:
• Exporter
• Importer
• Transport provider
• Government
Advantages Of Exporting
Need for limited finance
• Exporting does not require that goods be produce in target country
no investment in foreign production facility is required.
Less Risks
• Exporting involves less risk as the company understand the culture ,
customer and the market of the host country gradually.
• Direct exporting
• Indirect exporting
• Intra-corporate transfers
Indirect exporting