Tasty Baking Company

Refines Recipe to Gain

Competitive Edge

1 DHARINI RAJE SISODIA (3rd SEM) CRIM

 Tasty Baking Company 
Tasty Baking Company   Established in 1914
by Philip J. Baur and Herbert T. Morris and its
headquartered in Philadelphia, Pennsylvania, is one of
the country's leading bakeries of snack cakes, pies,
cookies and donuts with manufacturing facilities in
Philadelphia and Oxford, PA. With annual sales of
$280 million, Tasty Baking Company offers more than
100 products under the Tastykake brand name.

2 DHARINI RAJE SISODIA (3rd SEM) CRIM

 To meet rising product demands and support efficient
manufacturing operations, Tasty Baking Company is moving
to a brand-new, state-of-the-art manufacturing facility. The
$270 million independent baking company that produces
snack cakes, pies and other baked goods also set its sights on
the SAP Manufacturing Integration and Intelligence
application (SAP MII) to increase throughput while
maintaining the highest quality.
 Tasty Baking Company. “SAP MII helps us achieve that and
supports the rising demand for our products. Making smart
investments now will put us in a great position when the
economy turns around.”

3 DHARINI RAJE SISODIA (3rd SEM) CRIM

 Quick facts
Location :Philadelphia, Pennsylvania
Industry : consumer product
product and services :baked goods
Revenue : more than US$280 MILLION
Employees :883
SAP solution and services :SAP
Manufacturing integration and intelligeance (sap mii)
Application

4 DHARINI RAJE SISODIA (3rd SEM) CRIM

 CHALLENGES
AND OPPORTUNITIES
Move to a brand new , state of the art manufacturing
facility
Meeting rising product demands
Support efficient manufacturing operation
Increase throughput while maintaining the highest
quality .

5 DHARINI RAJE SISODIA (3rd SEM) CRIM

 OBJECTIVES
Extend the SAP ERP application to plant floor
operators and leverage data from plant systems to
drive efficiency .
Increase production status visibility
Drive operational excellence
Link plant to enterprise systems in real time

6 DHARINI RAJE SISODIA (3rd SEM) CRIM

 WHY SAP
Tasty baking company’s Operational excellence
approach supported by SAP’S “perfect plant” initiative
Ability to use the SAP manufacturing integration and
intelligence application to extend business processes in
real time, creating the most cost effective apporuch

7 DHARINI RAJE SISODIA (3rd SEM) CRIM

 BENFITS
Improved throughput with real-time visibility into
operations
Lower total cost of manufacturing
Effective asset optimization
Real time production planning
Easier data entry for shop-floor personnel
More accurate reporting based on machine data

8 DHARINI RAJE SISODIA (3rd SEM) CRIM

 BEFORE AND AFTER SAP
The new management team and the latest MYSAP ERP
solution , with software designed specifically for the
food and beverage industry –implemented by SAP
consulting –has already had an impact. In 2004, tasty
baking company REVENUES rose 3.3%, with net
income coming in at US$1.8 million compared with
loss of US$2.4million the year before

9 DHARINI RAJE SISODIA (3rd SEM) CRIM

Today, the company has almost 400 employees using
MY SAP ERP, which allows for wider use of
technology and increased reporting on all fronts- in
financial as well as manufacturing. The ability to create
satellite inventory warehouse locations has improved
responsiveness to market demand

DHARINI RAJE SISODIA (3rd SEM)

10 CRIM
“capturing accurate real time information is a key component
of our operational strategy . MII helps us achieve that support
the SAP rising demand for our products. making smart
investments now will put us in a great position when the
economy turns around”
BRENDAN O’MALLEY
VP AND CEO
TASTY BAKING COMPANY

11 DHARINI RAJE SISODIA (3rd SEM) CRIM

12 DHARINI RAJE SISODIA (3rd SEM) CRIM