Professional Documents
Culture Documents
Strategies at Corporate Level
Strategies at Corporate Level
Corporate Level
Expansion Strategies
What is strategy ?
• A plan of action designed to achieve a long
term goal.
Retrench Combinati
Stability Expansion
ment on
Corporate level strategies
Strategy Basic Features
The firm stays with its current businesses and product markets;
Stability maintains the exiting level of effort; and is satisfied with
incremental growth