GQ-Gentlemen’s Quarterly

• Launched in 1931 with a specific male fashion industry

• Produced by Conde Nast
• Multi Platform including website, iPad/iPhone apps, and the annual
event ’GQ Man of the Year’
• Circulation of around 115,000 and readership of 400,000 across all Defines Man.
platforms Perhaps different from ’lad’.

• GQ-the magazine for men with an IQ.

- sophisticated
- strong and good looking
- cares about how they look

• Loaded- for men who should know better. The cover line follows his arm
Radial Balance He embodies all of it
His face is Almost like tattoos on his arm
highlighted in the
Media Language- colour palette
center
Black connotations Red connotations Shows his
• Sophistication • Love importance
• Power • Warmth
• Stylish • Energy New concept of man
• Classic • Strength
• Sleek
WWE
Trademark from his wrestling character and
career £ It’s all about having money
Doesn’t forget his roots and his origins as a Have to have money to be a sophisticated man.
wrestler It’s ‘essential’ implying you have to buy it

Masculine name.
Strength.
Over his muscle.
Other side of man.
Style is important.
Sophistication shown through the font ‘serif’

You should reboot your fashion.

Implies you need money.

Care about the world and world events