FOUNTAIN ART’S

PR CAMPAIGN
BY: HEATHER JONES
RESEARCH

• RESEARCHED WAYS TO GAIN INTEREST FOR A NEW

SMALL BUSINESS, WHICH IN THIS CASE WAS A
SOCIAL MEDIA CAMPAIGN.
• SURVEYED SOCIAL MEDIA USERS ON FACEBOOK
AND INSTAGRAM ABOUT SUPPORT OF NEW ART
BUSINESS.
• OF PEOPLE ASKED 100% WERE IN SUPPORT OF
THE BUSINESS.
• WHICH LED TO THE CREATION OF AN ONLINE
BUSINESS FOUNTAIN ART’S, WHICH SELLS
CUSTOM DRAWN PORTRAITS, PAINTINGS, WOOD-
BURNED JEWELRY BOXES OR FURNITURE, AND
MORE.
 RESEARCH

• THE TARGET AUDIENCE FOR THIS

CAMPAIGN WAS ART BUYERS OR
PEOPLE WHO LIKE CUSTOM
FURNITURE OR ART.
• MAINLY BECAUSE THESE WERE
THE MAIN ITEMS THAT WERE
TALKED ABOUT AND SHOWED ON
FACEBOOK AND INSTAGRAM POSTS
AND STORIES.
OBJECTIVES
• TO CREATE AN ONLINE BUSINESS AND GAIN
ATTENTION FROM POTENTIAL BUYERS
THROUGH TWO SOCIAL MEDIA PLATFORMS
(FACEBOOK AND INSTAGRAM)
• TO GET THE ARTIST, JONATHAN FOUNTAINS,
WORK OUT TO HELP PUBLICIZE HIS
TALENTS TO MORE THAN JUST FAMILY
MEMBERS AND FRIENDS
OBJECTIVES

•To steadily increase attention for the

artists work with posts and stories of his
art.
• To show some of the things he’s
done before
•To maintain that everything can be
customized to the buyers needs, and to
not be limited to what they see.
PROGRAMMING
• SHOWED ARTISTS WORK THROUGH WEEKLY POSTS AND SOME STORIES ON
BOTH FACEBOOK AND INSTAGRAM.
• THE FIRST POSTS WERE TO SHOW OLD ARTWORK GIVEN TO FAMILY
MEMBERS AND TO GIVE EVERYONE AN IDEA OF WHAT HE CAN DO
• ALSO, INCLUDED INTERACTIVE POSTS TO GET FEEDBACK FROM VIEWERS
ON WHAT COULD BE DONE TO INCREASE SALES
PROGRAMMING

• CREATED ONLINE POSTERS TO

SHOWCASE THE BUSINESS AND LET
FUTURE CUSTOMERS KNOW
• WHAT’S OFFERED
• WHERE TO GET CONTACT
• WHO THE ARTIST IS
EVALUATION

• FOR THE ONLINE CAMPAIGN THERE WERE A FEW COMMENTS, SHARES, AND
MANY FOLLOWERS THAT LIKED AND ONE EVEN GAVE A REVIEW
• STRUGGLED TO CREATE AN ONLINE BUSINESS THAT I COULD ACCOMPLISH
THE GOALS TRULY DESIRED
• THOUGH NOT EXACTLY THE NUMBERS I WAS HOPING FOR, ON EITHER
ONLINE PLATFORM
• IF THERE WERE MORE PIECES READILY AVAILABLE TO SHOWCASE I THINK IT
WOULD’VE BEEN EASIER TO MAKE MORE POSTS AND GET MORE ATTENTION TO
THE PAGE
PICTURES FROM
CAMPAIGN

• A FEW PICTURES OF
SOME OF THE POSTS ON
FACEBOOK, A REVIEW,
AND THE LATEST
PICTURE FROM
INSTAGRAM OF THE
AMOUNT FOLLOWING
AND FOLLOWERS.
 PICTURES FROM CAMPAIGN
FACEBOOK: FB.ME/9FOUNTAINARTS INSTAGRAM: @9FOUNTAIN_ARTS6