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Reena.A.Aswaney - Girish Sharma - Rahul Ranjan Singh - Santosh Kumar - Suman Kumar - Praveen KR Singh
Reena.A.Aswaney - Girish Sharma - Rahul Ranjan Singh - Santosh Kumar - Suman Kumar - Praveen KR Singh
-Reena.A.Aswaney
-Girish Sharma
-Rahul Ranjan Singh
-Santosh Kumar
-Suman Kumar
-Praveen Kr Singh
Presentation Flow͙
0 Introduction.
0 Characteristics.
0 7 P͛S.
0 Recommendation
0 Conclusion.
Introduction͙
Intangibility
Inseparability
Inconsistency
Inventory
7 P͛s of services..
0 Product
0 Price
0 Place
0 Promotion
0 Process
0 People
0 Physical Evidence
Product..
0 The airline industry is a service that satisfies
customer needs for travelling.
0 In the airline industry the customers can be
divided into two segments, business and leisure.
0 Satisfying the customer needs today involves
competitive rates, convenient booking of flights
and benefits with those flights.
Price..
0 ?
Premium Pricing:
?
?
Y ue for Money Pricing:
?
Che Y ue Pricing:
?
Low-cost Pricing:
P ce
0 V
0
0
V
0
!"
"
"
"
"
"#
$
%"
?
0 a
0
0
0 !
0 "
0 #
0 $
%
Contd..
0 Purchasing process
0 Destination Choices
0 Overall Customer Service
Recommendation..
0
.
Conclusion..
0 Airline industry in India is plagued with several
problems.
0 These include high aviation turbine fuel (ATF) prices,
rising labor costs and shortage of skilled labor, rapid
fleet expansion, and intense price competition
among the players.
0 But one of the major challenges facing Indian
aviation industry is infrastructure constraint.
0 Airport infrastructure needs to be upgraded rapidly
if Indian aviation industry has to continue its success
story.