Presentation on

DIGITAL MARKETING APPROCHES ON

KFC

PRESENTED BY

ARUN KUMAR T K
20192MBA0280
 KFC

 KFC is  a leading brand in Yum Brands’ portfolio. It is a QSR restaurant

chain that serves chicken recipes. KFC is a global restaurant chain that was
founded in Corbin, Kentucky by Colonel Harland D. Sanders, in 1952.
 KFC operates across 145 countries and territories by the end of the year
2019 it had 24104 stores. The company is also excellent in terms of
marketing. It uses a variety of channels to market itself and its products.
Apart from the other digital channels like its website and online
advertisement, the company also uses social networking channels for
promotions.
SALIENT FEATURES OF KFC
 KFC gives more priority to family
 Menus vary according to the taste and preference of the location.
 Acquisition of small grilled bar-b-q and roasted chicken franchises
 Expansion of all in one unit restaurants providing all the brands under one
roof.
 Maintain better controls on the franchises
 Consistently deliver superior quality and value in their products and
services
 They mainly focus on college students, bachelors, and kids
 FREE home delivery
Digital Marketing Strategy Of KFC
 KFC had focused its attention on creating an app for IOS devices
also.
 They used a strategies to attract the consumer through TV adds,
Billboards, SMS, E mail, QR codes, apps, websites.
 KFC uses target ad marketing on FB and Instagram.
 It had become the first fast food restaurant to have online tracker
and voice ordering app.
 As right now, KFC can be ordered from – Facebook Messenger,
KFC mobile app, Alexa ,Twitter and text message with the use of
chicken emojis,and through websites.
Digital marketing strategies of KFC
 KFC has 56 million followers on Facebook.

 KFC have 1.6 million followers on instagram

 IN Twitter KFC has 1.4 million followers

 IN YouTube KFC have 439k subscribers.

 IN LinkedIn KFC has 49k followers.

Area Of Improvement
 As they are in high in demand should have attention on
customer feedback and satisfaction.
 They should balance the taste and quality for better
preference.
 They need to work on time management for better preference.
 Maintain a commitment to innovation for continuous
improvement and grow , striving always to be the leader in the
market place changes
 Have to use social media platform effectively for customer
engagement.