An Overview of E-Commerce

Objectives:
To understand what E-commerce is;

To make case studies.

SISU E-TEAM WORKSHOP 1

Questions for homework checking:

1. What is the Internet?

2. What is WWW?

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 1. What is the Internet?

The Internet:

The Internet is an open world-wide

communication network, linking countless
computer networks through a mixture of private
and public telephone lines.

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 2. What is WWW?

WWW:

WWW is the short form of the World Wide Web.

It is a collection of linked documents, or pages,
that span the Internet.

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What is E-commerce?

In a narrow sense (or verbal meaning):

Electronic commerce is defined as the use of
electronic transmission mediums
(telecommunications) to engage in the exchange,
including buying and selling, of products and
services requiring transportation, either
physically or digitally, from location to location.

SISU E-TEAM WORKSHOP 5

What is E-commerce?

Case study: www.pg.com.cn

In a broad sense:
E-commerce can also be defined as any kind of business-
related activity—transaction of tangible goods or
intangible goods taking place over a computer network.
At the same time, it provides internal and external
efficiencies for firms, their partners and suppliers, and
customers. Meanwhile, it creates value by managing
information and developing customer relationships that
extend beyond a simple, cut-and-dried transaction.

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Case Study: E-commerce in China

E-commerce is not a new concept;

E-commerce has a great potential in China;

E-commerce is in action.

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E-commerce is not a new concept.

• In the late 20th century:

• ATM (Digital Cash, Electronic Funds Transfer)
• Kiosk
– Automat/dispenser

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E-commerce has a great potential in
China.

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E-commerce is in Action (Two Cases )

• E-Counter – P&G in China

• E-Business—an integrating solution for Bishan’s
“Western Town of Shoes”

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P&G E-counter

• A brief introduction to the e-service at the Olay

counter:

– CRM
– ERP

(source: 宝洁电子柜台蓄势移动商务 ， 21 世纪经济

报道， 2001 年 12 月 17 日 ）

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The Largest Online Shoe Storefront—
Bi Shan Shoe Town
• Overview of the E-Business Infrastructure of the
Bishan Shoe Town Online
• Problems E-Business Solution Can Help to Solve
– Unauthorized Supplier （ raw materials: glue,
leather…)
– Platform for communication with existing and
potential business partners and customers
– Solutions: http://xbxd.swcims.com/index.jsp
(Source: 西部鞋都网络踏步 , 重庆商报， 2002
年 1 月 1 日版 ）
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Companies are storming onto the
Internet
Please name two international companies that are
running online storefronts.
For instance:
www.jnj.com
www.disney.com

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Companies are storming onto the
Internet
Please name two Chinese companies that are
selling products on the Internet.
For instance:
www.haier.com
www.cqcygnet.com/index_cn.htm

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 Summary

• E-Commerce has a broad meaning and is not new.

• it is flourishing universally and changing every
aspect in the Chinese people’s life.
• The Chinese Business people should be aware of the
universal trend and get ready for transformation.
• Due to the trend, businesses and industries should
restructure, realign, and compete in response to the
technological advances of E-Commerce.

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 Homework

• Study the listed four websites and make research

on what E-commerce functions they are
displaying.
www.jnj.com
www.disney.com
www.haier.com
www.cqcygnet.com/index_cn.htm

SISU E-TEAM WORKSHOP 16