NIKE, Inc

Maraltsetseg Divangar
Doljin Battsengel
Ariunsanaa Baatarbold
Background
⚫Nike manufactures athletic footwear and sport apparel
such as sport accessories, athletic and recreational
products.
⚫The company was established on January 25, 1964, as
Blue Ribbon Sports, by Bill Bowerman and Phil Knight
and the company became officially Nike, Inc. in May
1971.
 SWOT analysis
S -It has an innovative shoe design
that allows users to style their shoes
online
-It is very competitive organization.
Phil Knight (CEO) is often says that
"Business is war without bullets"
-Have other segments like baseball,
golf, shoes
O -It can process products such as
sportswear, sunglasses and jewelry.
Such high-value items are associated
with them and tend to make high
profits.
-It can support various world market
events (Olympics, FIFA).
W -his is a historical conflict and
giveTs workers a minimum wage
-Poor working conditions
-Retailers are very sensitive to
prices.
T -The recession and currency
fluctuations could lead Nike to a
loss
-High competition from competitors
is becoming more aggressive,
creating high-quality products.
Marketing Mix
Most essential approach is to distribute good quality
products at appropriate prices through its promotion
Products
Nike contains a wide range of products including main
categories as follows: running, sportswear, action sports,
men's training, women's training, baseball, golf, football
etc. Also latest additional accessories and equipment.
Distribution channels
● Niketown shop which is in big cities of countries
● Flagship stores which serve with high volume of
Nike's products to customers
● Nikeid which is Nike's online stores that serve all over
the world
● Big retail discount stores that serve with high
demand Nike products to target customers
Price
Target customers are willing to pay and ready to buy,
because of using expensive clothes defines their status
symbol
Promotion
Nike sponsors many sport clubs or sport organizations.
Their advertisement can reach expectation of customers
through printing media or social media

Integrated Marketing Communication (IMC)

Advertising
In order to reap high demand, they use a famous
celebrities, so that people are motivated to imitate the
behavior of celebrities
Personal asking
In the consequence of creating warm relationships with
customers and persuading them to buy, clients have
information about products

Direct materials
It helps to give information about new products to target
customers

Sales promotion
Nike is focused on people who newly interested in their
products, such as some discounts for new consumers
Public relations
Nike participates in charity events and public relations
to expand its wide range of promotion

Social media
Nike influences others by Facebook, Instagram, Youtube
etc.
Customer Relationship Management
Nike is about people centered organization. Nike builds
a long term relationship process for its sustainability. It
is not only customers wants and needs but also defining
customers lifestyles and value
Conclusion
We all know that Nike is well recognized all over the
world. Nowadays, Nike is seeking an effort to ensure that
high quality. They can balance all those strategies all the
time.