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Data Collection Techniques Modified
Data Collection Techniques Modified
Data Collection Techniques Modified
Sayanti
5-1 Banerjee METHODOLOGY, 2 edition, Dipak Kumar Bhattacharyya
RESEARCH Excel Books
SLIDE 1
Methods and Techniques of Data Collection
DATA SOURCES
INTERNAL EXTERNAL
3. Originality of data Original : First time, Collected by user No : Data are collected by some
other agencies
Primary Data
Collected by investigator himself for the purpose of a specific inquiry or study. The
data is original in character and highly representative and unbiased.
Questionnaires
Schedules
Observation Method
Advantages:
Information is collected by observing the process at
work without asking from the respondent.
Limitations
Although this method can be used to study sales
techniques , customer movements, customer
response, etc, but this method has certain
limitations.
Interview Method
a) Personal Interviews : Personal Interview method
requires a person known as the interviewer asking
questions in a face-to-face contact to the other
person.
This sort of interview may be in the form of direct
personal investigation or indirect oral investigation.
Contnd…
v) Wider sample can be covered.
Demerits
i) This method is restricted to those respondents
who have telephone facilities.
Questionnaire Technique
Gather data by asking questions from people who are thought to have the
desired information.
Cont….
Questionnaire Technique
Advantages
Yield broaden range of information compared with direct observation. One can
not know by observation why buyer makes particular purchases or what is his
opinion about a product.
Fast
Limitations
Construction of a Questionnaire
Decide what information is wanted
Make a preliminary draft and pretest it( i.e. conduct ‘Pilot study or
survey’)*
Schedule Method
Continued…….
The above method requires the selection of the enumerators and such
selection should be done carefully.
The enumerators should be trained to perform their job well and the
nature and scope of the investigation should be explained to them
thoroughly so that they may understand the meaning of each
questions put in the schedule.
Secondary Data
It is the data already been collected by others which may be published or
unpublished. This data is primary data for the agency that collects it and becomes
secondary data for someone else who uses this data for his own purpose.
Census reports