ZOMATO

Never Have a Bad Meal

Group Num: 9
Members:
Ashish Das
Anindita Biswas
Baishali Roy
Kaveena M D
Souradip Mistry
Subham Bisht
 Title

Content
 ZOMATO APP
• Zomato is the most popular online food delivery application in India
• It started in 2008 as restaurant aggregator

How ZOMATO App

Works
Zomato app provides the best and efficient way to order foods online

Search Place Order

Food has been
Picked
Enjoy Your
Meal
Ratings Features of ZOMATO
Application
Find nearest
restaurant Add menus Driver While other delivery apps are confined till date with just placing
based on the into the cart Driver has
location arrived and
delivered your online food orders, Zomato stand out with the following USP:
and pay order at your
category online picked up your Provide Ratings
doorstep Food ordering
order and reviews Zomato Golds

Table Booking Zomato Market

Explore Places Zomato Wine Shops

 The
The Delivery The Platform
The User Restaurant
Professionals Owner
Owner

USER APP & WEB

DELIVERY DRIVER
APP & WEB PANEL
• Trip Information
• Check how much he made on
daily basis
• Stay online to receive request
and offline to close requests
• Accept or Decline Delivery
requests
• Map Navigations to pickup
and deliver to locations
• Route Optimization
• Contact User/ Restaurant
• Start/ End Trip
PORTAL
RESTAURANT APP
• Sign up using email ID, phone number or & WEB PANEL
social media accounts
• Manually location setup
• Easy sign up and sign-in
• Detailed categories for easy selection and
• Manage menu
Search Options
• List all the products
• Filter and sorting by restaurant types and
• Track incoming orders
more
• Track orders that are being
• Personalization of menus
processed
• Multiple Payment options from different
• Check history of delivered
modes (Debit Card, Credit Card, Wallet)
• Place multiple orders items
• Manage billing and pricing
• Call Restaurant/ Driver
• Notifications
• Real Time Availability
• Check order details
• Track Driver
• Order Cancel
• Social Community
 CONCLUSION
`
Create attention-grabbing, creative images

Be aware of what’s happening around you and how you can use it to your advantage –
it may be current news, a controversy, a crisis situation and so on

Engage consumers and provide them with personalized customer service

Make use of a debatable topic to draw attention to your brand

Make social media posts crisp to attract and retain customers

The number of active users on Zomato’s social media accounts is constantly on the rise. What
only remains to be seen is how the company translates its social success into business leads.
 RECOMMENDATION
Crucial on-page SEO factors such as Title Tag, URL, Content of Page, Image alt
03 text, and other elements such as Meta Tags, Duplicate Content Control,
Sitemaps, and etc., should be properly established which shall ensure better
performance of the website and a high ranking on search engines

Pay-per-click ad campaign should include location-based Keywords. Google

02 04 AdWords Keyword Planner is a good tool for making decisions toward
appropriate usage of Keywords for PPC ads.

Branding the flagship delicacies with authentic, attractive, and drooling

pictures on Social Media Platforms, like Facebook, Twitter, and Instagram,
with the message of door-step service, is the easiest way to penetrate into
the minds of public.
Creating and posting conceptual pictures that directly appeal to deeper and
intimate human emotional experience with food will take social media by
fire, make a strong impression and set out an immediate recall for one’s
restaurant.    
01 05 A blog is a must since as much as people love food, they also love reading
about food—Different recipes, Easy-to-make food solutions, tips on health
and nutrition etc. Also social media influencers including bloggers will spike
an immediate attention from foodies

06 The art of visual storytelling presents an incredible opportunity to race to

great ends of creativity and innovation. YouTube, Vimeo, Dailymotion, and
other video publishing platforms enable companies to launch brilliant ad
campaigns through short and attractive videos.