Professional Documents
Culture Documents
Assessing The Internal Environment of The Firm: Education
Assessing The Internal Environment of The Firm: Education
Internal
Environment
of the Firm
chapter 3
Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill
Education .
Learning Objectives
3-2
Consider…
Which activities must a firm effectively
manage and integrate in order to
attain competitive advantages in the
marketplace?
Which resources and capabilities must
a firm create and nurture in order to
sustain a competitive advantage?
The Limitations of SWOT Analysis
3-5
The Limitations of SWOT Analysis
3-6
Costco ‘s dual C.F. Martin IKEA’s flat HiltonToHome.co “Ace, the helpful
inventory leverages pack m increases brand place”
warehouse/retail flexible furniture aweareness Delta Airlines
store construction allows MyMacys additional tier on
methods customers to program helps loyalty program
Toyota transport in stores adapt to eBay’s innovations
Production car local tastes on the website for
System Ozarka water De Beers trying to search and
Limmer home drive demand evaluation of sellers
handcrafted delivery
boots Encore Wire
central
warehouse
16
Primary Activity: Inbound Logistics
3-17
27
Value Chain
Uses
Internal Analysis
Define New Business
Competitor Analysis
Margin Analysis
Balanced Scorecard
Financial Ratio Analysis
Stakeholder Perspective
Exhibit 3.9
A Summary
of Five Types
of Financial
Ratios
The Balanced Scorecard
3-45