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    Wawa - Retailing Reinvented Through A Blue Ocean Strategy

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    RheaPradhan
    Wawa reinvented itself through a blue ocean strategy by setting itself apart from traditional retailers with its unique customer experience. It established a strong brand by creating a warm, inviting atmosphere and training emotionally invested employees. Wawa also minimized costs while ensuring effectiveness, centralized stores to increase customer recall, identified synergies within its current business, and transformed itself by expanding into new opportunities and finding strategic collaborators.

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    Wawa - Retailing Reinvented Through A Blue Ocean Strategy

    Uploaded by

    RheaPradhan
    71 views2 pages
    Wawa reinvented itself through a blue ocean strategy by setting itself apart from traditional retailers with its unique customer experience. It established a strong brand by creating a warm, inviting atmosphere and training emotionally invested employees. Wawa also minimized costs while ensuring effectiveness, centralized stores to increase customer recall, identified synergies within its current business, and transformed itself by expanding into new opportunities and finding strategic collaborators.

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    Wawa Blue Ocean_Group3

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    Wawa reinvented itself through a blue ocean strategy by setting itself apart from traditional retailers with its unique customer experience. It established a strong brand by creating a warm, inviting atmosphere and training emotionally invested employees. Wawa also minimized costs while ensuring effectiveness, centralized stores to increase customer recall, identified synergies within its current business, and transformed itself by expanding into new opportunities and finding strategic collaborators.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    71 views2 pages

    Wawa - Retailing Reinvented Through A Blue Ocean Strategy

    Uploaded by

    RheaPradhan
    Wawa reinvented itself through a blue ocean strategy by setting itself apart from traditional retailers with its unique customer experience. It established a strong brand by creating a warm, inviting atmosphere and training emotionally invested employees. Wawa also minimized costs while ensuring effectiveness, centralized stores to increase customer recall, identified synergies within its current business, and transformed itself by expanding into new opportunities and finding strategic collaborators.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 2

    Wawa –

    Retailing Reinvented
    through a
    Blue Ocean Strategy
    Section A - Group 3
    What can struggling retailers learn from Wawa’s Blue Ocean
    Shift.?
     Setting oneself apart – Had an USP, decided to operate against traditional practices

     Establishing brand equity – creating a warm, inviting atmosphere – emotionally invested employees with
    exalted customer behavior

     Minimizing costs but ensuring effectiveness

     Centralizing stores – clustering approach to increase recall

     Identifying synergies and potential in the current value – Expanding on the right opportunities
     Not shying away from a transformation
     Finding the best collaborators

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