G R A D E 11

MODELS
OF
COMMUNICATION

Sadiri G. Ulep
TODAY'S
PRESENTATION

TOPICS TO COVER
• Linear Model
• Transactional Model
• Interactional Model
 LINEAR MODEL

LINEAR MODELS EXPLAIN ONE

D I R E C T I O N A L C O M M U N I C AT I O N
PROCESSES.
ARISTOTLE'S
MODEL
• Oldest communication model (300BC)
• speaker-speech-occassion-target audience-
effect
• ethos (credibility)
• pathos (ability to connect)
• logos (logical argument)

EXAMPLE
In a political meeting, the prospective leader delivers speech to the audience urging
for more votes from the constituency. He tries to convince the crowd in the best
possible way he can so that he emerges as a winner.
 SHANNON-WEAVER
MODEL

T H E S H A N N O N - W E AV E R M O D E L I S T H E F I R S T
TO HIGHLIGHT THE ROLE OF ‘NOISE’ IN
C O M M U N I C AT I O N , W H I C H C A N D I S R U P T O R
A LT E R A M E S S A G E B E T W E E N S E N D E R A N D
RECEIVER.
• five key parts: sender, encoder, channel, decoder,
receiver
• encoding
• decoding
• noise
BERLO'S SMCR MODEL
 INTERACTIVE
MODEL

INTERACTIVE MODELS ARE BEST

FOR EXPLAINING IMPERSONAL
T W O - WAY C O M M U N I C AT I O N
PROCESSES.
OSGOOD-
SCHRAMM'S
MODEL
• Wilber Schramm proposed the model of
communication in 1954.
 TRANSACTIONAL
MODEL

THE TRANSACTIONAL MODEL IS

T W O - WAY A N D I N T E R A C T I V E .
 BARNLUND'S
TRANSACTIONAL
MODEL
• is a model that explores interpersonal, immediate- • states that giving and receiving messages is
feedback communication. reciprocal (Barnlund, 1962).
• Central to this approach is the idea that feedback • This means that both communicators (the sender
for the sender is the reply for the receiver. and the receiver) are responsible of the effect and
effectiveness of the communication.
DANCE'S HELICAL
MODEL

The helical model of communication was developed in

1967 by Frank Dance, which he originally named
“Dance’s Helix Model of Communication”