Presented By

Team Nirvana
Maithili Joshi PGP10037
Ritu Priya PGP10043
Shivendra Kadam PGP10049
Sudhanshi Parakh PGP10055
Unadkat Meet PGP10061
 NIRVANA Customers

The current SPI of the

Sonite
company is 2727 with the
cumulative Net
Contribution of 126 $MN

Nirvana has the third
position in the industry
Vodite
The company has a
market share of 28% in
the Sonite market which
is the 3th highest and 11%
market share in the
Vodite Market

Distribution Channel Competitors


Noph
• Targeted towards Shoppers
• Pricing: 265
• Performance: 9.0 and Economy:
13
• Market Share – 47% Shoppers
BRANDS
Noon
• Targeted towards Savers
• Pricing: 215
• Performance: -5 and
Convenience: -3
• Market Share – 16% Savers
Netflix
• Targeted towards Followers
• Pricing: 750
• Autonomy: 1 and Economy: -1
• Market Share – 10% Followers

Nova Need
• Targeted towards Professionals • Targeted towards Followers
• Pricing: 557 • Pricing: 800
• Performance: 15 and • Autonomy: 1 and Economy: -1
Convenience: 5 • Market Share – 3% Followers
• Market Share – 18% Professionals

Sonite Vodite
 Year Wise Performance
Period 1 Period 2 Period 3 Period 4 Period 5
(Rank 1) (Rank 3) (Rank 4) (Rank 1) (Rank 2)
• Based on the learnings • Didn’t change our • Sent 2 products for • Shifted focus to MDS • We expected
of practice rounds strategy much which development • Increased budget by competitors to launch
• Focused on right reflected on the rank • Taking cue from a approx. 100% of which Vodite. Missed out on
distribution product in the higher 12-13% went to gaining first mover
segment, we too slashed research increasing advantage but wanted to
prices which had an purchase intention gain strong hold in the
adverse impact since • Launched 2 products for Sonite market and
positioning was wrong targeted segments improve financials
• 1st position in the Sonite
market

Key Learnings: Key Learnings: Key Learnings: Key Learnings: Key Learnings:
• Higher pricing worked • Understood the • Relied on semantic • Continued focus on • Invested money in R&D
well for the upper importance investing in scaling positioning to develop Vodite
segment product R&D at the right time • Spend on advertising
• And also learnt about was low
positioning and
segmentation
 Round 6 Round 7
• Started R&D for Vodite • Launched Vodite product
• Targeted Noph towards Netflix
Shoppers and Explorers • Targeted Noph towards
• Targeted Noon towards Shoppers
Savers and Shoppers • Launched Netflix with high
price which led to its failure
 Round 8
• Started R&D for new Vodite
product
• Changed the segmentation of
Nova to High Earners
• Increased the advertising and
commercial budget of None
Round 9
• Changed the base project of
Netflix
• Launched New product Need
for followers
• Increased the price of Nova
• Dropped None
 Round 10
• Decreased the price of Noph from 325 to 265 and saw a
huge jump in sales
• Reduced the price of Need and Netflix and the stock was
sold out
• Increased the price of Nova from 515 to 557 and similar
results were obtained
 LEARNINGS

• We should have made a long term plan which would have been beneficial to the success of our team throughout
• We could have segmented deeper and understood our consumers at the beginning of the simulation
• We learned that it is always a smart decision to research before launching any product when Netflix failed badly
• Spending more on advertising and commercial team always makes a difference
• After learning what other teams were allocating resources too, we made a big push in our advertising and
commercial team
• The most important thing we learned is collaboration within a team. This made Markstrat a valuable learning
experience and something that we can refer to later in our careers
Thank you