IILM ACADEMY OF HIGHER LEARNING

SUMMER INTERNSHIP PRESENTATION

ON
NJ INDIA INVEST, LUCKNOW

Faculty Guide Company Guide Presented By

Mr. Azharuddin Mr. Sunil Pawar Shivam Singh
Mohammad
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 PROJECT TITLE

A study of investor's preference towards mutual

fund in Lucknow

Objective
• To find out the preferences of the investors for AMC
(Asset Management Company)
• To know the preferences for the portfolios
• To find factors affecting customer’s perception towards
mutual funds.
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 Company Profile

• NJ India Invest Pvt. Ltd. is one of the leading

advisors and distributors of financial products
and services in India
• NJ India Invest Pvt. Ltd. established in year
1994
• NJ headquartered in Surat
• NJ have more than INR 7,1947 Cr
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WORK UNDERGONE

• Under the guidance of Mr Ankit Tiwari following task to performed in order to

achieve the objective the project.
• 1) Studied the process of creation of wealth and functioning of mutual funds.
• 2) Empanelling new business partner.
• 3) Analysed different attributes of mutual funds investors.
• 4) Filling of various forms.
• 5) Brought new clients for investment.

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 NJ Fundz

Mutual
fund

Insurance
Fixed
Deposit
PMS

Source:-www.njfundz.com
Mutual Fund

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 Mutual Fund
 A Mutual Fund is a trust that pools the savings of a
number of investors who share a common financial
goal

 Mutual Funds are a large pool of resources which are

invested by professionals (AMCs) in a portfolio, to
optimize the returns for a given level of risk

Source: AMFI Module

 Why Mutual Fund
Professional Management
Diversification
Reduce Risk
Transparency
Flexibility
Choice of Schemes
Tax Advantage
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9
 RISK V/S RETURN

Sectoral Fund

Equity Fund
Return

Index Fund

Balance Fund

Debt Fund

Liquid Fund

Risk

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RESEARCH METHODOLOGY
• Research Design
• Descriptive Research
• Research Type
• Qualitative
• Quantitative
• Sample Technique
• Convenience Sampling
• Data universe
• Investors
• Data Collection
• I have collected data as follows:
• Primary data
• Survey sheet given by company
• Structured Questionnaire
• Secondary data
• Websites
• Newspaper
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• Fact sheets of AMC
Data Analysis

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 Age

28% 26%

46%

20-30 30-40 40-50

Age

  Frequency Percent Valid Percent Cumulative Percent

20-30 63 25.5 25.5 25.5

30-40 114 46.2 46.2 71.7

Valid
40-50 70 28.3 28.3 100.0

Total 247 100.0 100.0

 

INTERPRETATION: From the above table we can see that major

target population belongs
to age group of 30 to 40 years of age as its mode is 114 and
minimum was from age group of 20 – 30 years of age. 13
 Gender

45%
55%

female male

Gender

  Frequency Percent Valid Percent Cumulative Percent

female 112 45.3 45.3 45.3

Valid male 135 54.7 54.7 100.0

 
Total 247 100.0 100.0

INTERPRETATION: From the above table we can see that major target 14population
male population with majority of 54.7% and female with 45.3%.
 Occupati on
business student
26% 23%

employed
50%

student employed business

Occupation

  Frequency Percent Valid Percent Cumulative Percent

student 58 23.5 23.5 23.5

employed 124 50.2 50.2 73.7

Valid
business 65 26.3 26.3 100.0
 
Total 247 100.0 100.0

INTERPRETATION: From the above table we can see that major target
population belongs 15
to people who are employed with mode of 124 and least with people
belong to business class with mode 65.
 According to you is MF best option of investment?

  Frequency Percent Valid Percent Cumulative Percent

strongly disagree 1 .4 .4 .4

disagree 57 23.1 23.1 23.5

Valid neutral 44 17.8 17.8 41.3

agree 115 46.6 46.6 87.9

strongly agree 30 12.1 12.1 100.0

 
Total 247 100.0 100.0

According to you is MF best option of

investment?

115

57
44
30

strongly1disagree disagree neutral agree strongly agree 16

According to you is MF best option of investment?

 Age * Have invested Crosstabulation

Count
  Have invested Total

yes

20-30 3 3

Age 30-40 23 23

40-50 26 26

Total 52 52

INTERPRETATION: From the above table we can see that major target
population who have invested in
mutual funds belongs to age group of 40-50 years and secondly is from age
group of 30-40 years with mode 23.
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 Gender * Have invested Crosstabulation

Count
  Have invested Total

Yes

female 21 21

Gender

male 31 31

Total 52 52

INTERPRETATION: From the above table we can see that major target
population who have invested in mutual funds are males with total
number of 31 and female with total number of 21. 18
 Occupation * Have invested Crosstabulation

Count
  Have invested Total

yes

Student 3 3

Occupation employed 26 26

business 23 23

Total 52 52

INTERPRETATION: From the above table we can see that major target
population who have invested in
mutual funds are employed with total number of 26 and minimum are
students with total number of 3.
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 Annual Income * Have invested Crosstabulation

Count
  Have invested Total

Yes

below 2.5lac 3 3

2.5-5.0 lac 2 2
Annual Income
5.0-7.5lac 21 21

7.5-10.0 lac 26 26

Total 52 52

INTERPRETATION: From the above table we can see that major

target population who have invested in mutual funds
have annual of income of Rs.7.5 lac to Rs.10 lac with total number
of 26.
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 Education * Have invested Crosstabulation

Count
  Have invested Total

Yes

Graduate 23 23
Education
post graduate 29 29

Total 52 52

INTERPRETATION: From the above table we can see

that major target population who have invested in
mutual funds are postgraduate with total number of
29.

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 Correlations

  Are you satisfied by Mutual funds as a tax

investing in saving option

Pearson Correlation 1 .800**

Are you satisfied by investing in Sig. (2-tailed)

  .000

N 52 52

Pearson Correlation .800** 1

Mutual funds as a tax saving option Sig. (2-tailed) .000

 

N 52 52

**. Correlation is significant at the 0.01 level (2-tailed).

Correlations
INTERPRETATION: From the above table we can see that Pearson
correlation value is .8 which means that correlation is very strong as it is
near 1. Further as the value is positive which shows that as the value of
one variable moves in positive direction other also moves in same
direction.
H0: There is no linear relationship between both the variables.
H1: There is linear relationship between both the variables.
So as in this table we can see that p value which is 0.000 is less than 0.01 22
so data is significant further we will reject null hypothesis and accept
alternative hypothesis
 Correlations
  Are you satisfied by investing Mutual Funds offers lesser
in risk as compared to direct
trading and hence are a better
investment option

Pearson Correlation 1 .818**

Are you satisfied by investing in Sig. (2-tailed)   .000
N 52 52
Pearson Correlation .818 **
1
Mutual Funds offers lesser risk as compared to
Sig. (2-tailed) .000  
direct trading and hence are a better investment
option N 52 52

**. Correlation is significant at the 0.01 level (2-tailed).

Correlations
INTERPRETATION: From the above table we can see that Pearson correlation
value is .818 which means that correlation is very strong as it is near 1. Further
as the value is positive which shows that as the value of one variable moves in
positive direction other also moves in same direction.
H0: There is no linear relationship between both the variables.
H1: There is linear relationship between both the variables.
So as in this table we can see that p value which is 0.000 is less than 0.0123so
data is significant further we will reject null hypothesis and accept alternative
hypothesis
 Correlations
  Are you satisfied by investing in The higher returns are a factor that
influence people the people to for
mutual funds .

Pearson Correlation 1 .859**

Are you satisfied by investing in Sig. (2-tailed)
  .000
N 52 52
Pearson Correlation .859** 1
The higher returns are a factor that influence people the  
Sig. (2-tailed) .000
people to for mutual funds .
N 52 52
**. Correlation is significant at the 0.01 level (2-tailed).

Correlations
INTERPRETATION: From the above table we can see that Pearson correlation value
is .859 which means that correlation is very strong as it is near 1. Further as the
value is positive which shows that as the value of one variable moves in positive
direction other also moves in same direction.
H0: There is no linear relationship between both the variables.
H1: There is linear relationship between both the variables.
So as in this table we can see that p value which is 0.000 is less than 0.01 so data is
significant further we will reject null hypothesis and accept alternative hypothesis
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FINDINGS

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FINDING AND SUGGESTIONS

• Mostly people are not aware about mutual fund so They only see it as just another
investment option. So the advisors should try to change their mindsets
• Mutual Fund company needs to give the training of the individual financial advisors
about the fund/scheme and its objective, because they are the main source to
influence the investors
• Younger people aged 30 - 40 will be a key new customer group into the future, so
making greater efforts with younger customers who show some interest in investing
should pay off
• Major target population belongs to age group of 30 to 40 years of age as its mode is
114 and minimum was from age group of 20 – 30 years of age. Major target
population who have invested in mutual funds belongs to age group of 40-50 years
and secondly is from age group of 30-40 years with mode 23.
• Major target population who have invested in mutual funds are males with total
number of 31 and female with total number of 21.
• Major target population who have invested in mutual funds are employed with
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total number of 26 and minimum are students with total number of 3.

• In this modern era people are more influenced by the use of mobile application so a
mobile application of the company’s portal should be made. As nowadays people
are more inclined towards mobile phone. They all spend most of their time using
mobile phone, furthermore mobile application are suitable to use.
• The portal still need some improvement as some new business partner complained
that although their code was generated still they were not able to access the portal
due to some technical issues.
• The company should focus towards increasing their penetration in the rural areas as
the company’s competitors like NJ and Prudent have still not increases their
business over there so our company still have great opportunity to reduce this gap.
As in the rural areas most of the people still think that saving accounts and fixed
deposits as the only way of investment. So with the increase in awareness towards
mutual funds and easy internet access one can tap the potential and also promote
mutual funds in the untouched areas.

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Thank You

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