SAFETY STEP

PREPARED AND DESIGNED BY:

ANU JAIN
PRANATI SHARMA
PRIYA MADAN
 CONTENTS OF THE PLAN
• Executive summary
• About the company
• Vision
• Mission
• Products
• Location and Market
• Financial sources
• SWOT Analysis
 EXECUTIVE SUMMARY
• We at SAFETY STEP provide quality footwear for elderly people, youngsters and
women for their safety where everyone feels comfortable and fashionable while
wearing our product.
• In this product we provide different types of features with latest technology like GPS
and fitness devices.
• This also provides a smartphone app with fitness tracker that tracks your activity
like steps, distance, speed and calories burned. Meanwhile, using its custom
algorithms, the digitsole also analyses your stride and posture in order to tell you
how to improve your walking efficiency, decrease fatigue and reduce injury.
 ABOUT THE COMPANY
• Safety step provides a technology that is wearable for fitness and safety.
• SAFETY STEP is an exciting start - up company in the newly emerging field of technology. At
SAFETY STEP we provide products like GPS in heels for women safety and fitness equipment in
shoes which calculate steps of a person while walking and health care for Alzheimer's patients.
• We look forward to provide our customers with an combination of technology, fashion and
comfort with SAFETY STEP.
• We have innovated footwear with different technology of GPS and fitness.
• The GPS system, which is implanted in the heel of what appears to be a normal walking shoe
allows family members to constantly monitor the wearer.
• People use an app downloaded on a smartphone or computer to find out the location of the
person who would be wearing our product.
 VISION
• We at SAFETY STEP look forward to provide our customers with stylish
comfortable technology at their steps.
• Our products at SAFE STEPS will give you the perfect mix of trendy and
healthy.
• For future purposes we look at enlarging our range of products for the use of
children also.
 MISSION
• We at SAFETY STEP are willing to provide our customers with the best
and latest technology which is one of a kind with reasonable prices and
no compromise in quality of the product.
• We plan to serve as many customers with our products through different
techniques of advertising such as Virtual ( YouTube, shopping sites) and
manual advertisements( newspapers, magazines, brochures).
OUR PRODUCTS
 LOCATION AND MARKET
Safe Steps will be an E-Commerce platform with various facilities such as :
 Detailed product information
 Cash on delivery service
 Grievance policy focusing 100% customer satisfaction
 Market : Safe Steps will target young to middle age men and women as
well as old people battling against Alzheimer's and health issues
 FINANCIAL SOURCES
• Bank loans
• Personal investment
• Business incubators
• Startup financing
 SWOT ANAYLSIS
•Strengths: Team Spirit, innovative product, safe and desirable
concept
•Weakness: Less funding's however we will grow fast
•Opportunities: Market demand for safe fashion, innovative product
•Threats: Safe Steps should focus on overall prices otherwise it can
become a threat