Unilever

“To add vitality to life”

Group 6
- Hoang Ngoc Long
- Pham Kim Long
- Vu Quoc Long
- Do Ngoc Huy
 Table of contents

01 02
Introduction Entry Mode
Quoc Long Ngoc Huy

03 04
Unilever’s Cases Goals & Strategy
Ngoc Long Kim Long
01 Introduction
• About Unilever.
• Target, value & integer.
• Strategy & Vision.
 About Unilever

● Unilever was founded on September 2, 1929, by the

merger of Dutch margarine producer Margarine Unie
and British soap maker Lever Brothers. 
●
Unilever is a British and Dutch multinational
company specializing in the production of consumer
goods such as cosmetics, detergent chemicals,
toothpaste, shampoo, food …
 About Unilever
● Unilever is organized into four main divisions -
Food, Refreshments (drinks and ice cream), Home
Care, and Beauty & Personal Care.
● It has research and development facilities in the
United Kingdom , the Netherlands, China, India and
the United States.
● Unilever has more than 400 brands : OMO, Surf,
Dove, Knorr, Comfort, ….
● Started doing business in Vietnam in 1995. It is
estimated that every day about 35 million Unilever’s
products are used by consumers nationwide.
 Target , value & integer

Always operate Do not stop

with integrity committing
Unilever is constantly committed to
Unilever wants to make a positive
improving and protecting the
impact
environment and striving to achieve
its longer-term goal of developing a
sustainable business.
 Target , value & integer

Set out aspirations Work with

Describes the standards of
performance that everyone at
Unilever will adhere to.
others
Unilever wants to work with
suppliers who have similar
values and adhere to the same
standards as theirs.
 Strategy & Vision
Unilever's long-term strategy

• Branding and innovation: • Flexibility and cost:

+ Innovation has a focus. + Production facility and total cost.
+ Promote efficiency and margins. + Promoting scale.
+ Increase investment idigitalmarketing.

• Market development: • Human:

+ Marketing routes. + Attracting talent.
+ Emerging markets. + Talent development.
+ Ecommerce. + Values for people.
 Strategy & Vision
Vision
● Business Development:
+ Revenue.
+ Margins.
+ Capital efficiency.

● Improve health and happiness:

+ Nutrition.
+ Health and hygiene.
 Strategy & Vision
Vision
● Improving life:
+ Fairness at work.
+ Opportunities for women.
+ Business with low income people.

● Reducing environmental impact:

+ Greenhouse gas.
+ Water.
+ Trash.
+ Sourcing is sustainable.
02 Entry
Mode
6 ENTRY
MODES
03 Case Study on
Unilever
International Business Strategy
Strategy in political - South
Africa
Situation: The company collaborated with a French
business school to study the impact that the company
has on the country. The study found that the direct jobs
attributed to the company were 3000 and indirect ones
were 100,000. It was also established that 0.8% of
employment opportunities, and 0.9% of GDP in South
Africa is attributable to Unilever. 
-> This inspired Unilever to think of further initiatives
that the company can take to participate in the affairs of
South Africa. This fosters the relationship with the
government when carrying out its business activities.
Strategy using comparative
advantage – Indonesia
Situation : Hard-working labour is sufficiently supplied
with relatively cheap labour costs. 
-> Unilever has set up manufacturing plants in
Indonesia and used it to not just produce goods for the
local market, but to produce for exportation purposes
to other countries in Asia. 
 Strategy using absolute
advantage - Philippines
• ‘Head & Shoulders’ was unchallenged in the
antidandruff category in Philippines until ‘Clear’ came
into the market and has very quickly overtaken this
leading brand of P&G.
• Since Unilever has specialised in this class of products
for a long time, it can be said to have absolute
advantage. Branded detergents, for example ‘Lifebuoy’
are well known throughout the world.  This is the
reason Unilever enters markets with new brands and
they end up taking over competitors’ brands and
dominating the market. 
Strategy using competitive
advantage - India
Unilever has competitive advantage in the fact that it
tailors its products to specific markets. It practices
product differentiation, since most markets have
unique needs that have to be satisfied. 
-> In India, before women wash their hair, they oil it.
Most shampoos from Western countries are unable to
remove oil and for that reason, they do not report good
sales. Unilever focused on that strength and re-
invented its shampoo, thereby satisfying the needs of
the market.
Differentiation strategy -
Hindustan Unilever
Hindustan Unilever is one of the branches that generate most
revenues. It is the largest company in India that produces
consumer goods as well as being the biggest advertiser. Its major
strategy is product differentiation, and it produces different
products to suit the needs of different classes in society. 
-> When producing laundry detergents, ‘Surf Excel’ is made for the
well off people, ‘Rin’ for the middle class and ‘wheel’ for the poor.
Over 70% of its shampoo is in the form of sachets that are only
used once, and are cheap. This kind of product differentiation
ensures that all classes in society are catered for and no one is left
out. It is a great strategy of meeting the needs of the market as
well as maximising the revenue received.
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““Unilever's mission is to add vitality to life. We
meet everyday needs for nutrition, hygiene and
personal care with brands that help people feel
good, look good and get more out of life.”

—Unilever
01 Introduction
About Unilever
Target , value & integer
Strategy & Vision
The slide title goes
here!
Do you know what helps you make your point
clear? Lists like this one:

● They’re simple
● You can organize your ideas clearly
● You’ll never forget to buy milk!

And the most important thing: the audience won’t

miss the point of your presentation
 Maybe you need to divide the content

Mercury
Mercury is the closest planet to
the Sun and
the smallest one in the Solar
System—it’s only a bit larger
than the Moon
Venus
Venus has an incredibly
beautiful name and is the
second planet from the Sun. It is
very terribly hot—even hotter
than Mercury
 Use a graph to show your data

608 5,408
Followers Followers

5,608 5,408
Views Followers

5,608 5,608
Followers Followers
To modify this graph, click on it, follow
the link, change the data and paste the
new graph here
 You could use three columns, why not?

Mercury Jupiter Mars

Mercury is the closest It’s the fourth-brightest Despite being red, Mars is
planet to the Sun object in the sky a cold place
A picture always
reinforces the
concept
Images reveal large amounts of data, so
remember: use an image instead of long
texts
A picture is worth a
thousand words
Awesome
words
Because key words are great for catching
your audience’s attention
 Reviewing concepts is a good idea

Mercury Venus Mars

Mercury is the closest planet Venus has a beautiful name, Despite being red, Mars is
to the Sun but it’s terribly hot actually a cold place

Jupiter Saturn Neptune

It’s the biggest planet in the Saturn is the ringed one and a Neptune is the farthest planet
Solar System gas giant from the Sun
Our history
Despite being red, Neptune is the
Mars is actually a farthest planet from
very cold place the Sun

2016 2017 2018 2019

Venus has a beautiful Mercury is the

name, but it’s terribly smallest closest
hot planet to the Sun
 How about porcentages

70% 90% 40%

Mercury is the smallest Venus has a beautiful Despite being red,
closest planet to the name, but it’s terribly Mars is actually a very
Sun hot cold place
 Our areas of expertise

Neptune Venus
Neptune is the farthest Venus is the second planet
planet from the Sun from the Sun

Mercury Mars
Mercury is the closest Despite being red, Mars is a
planet to the Sun cold place
 This is a table

Mass Diameter Surface Gravity

Mercury 0.06 0.38 0.38

Mars 0.11 0.53 0.38

Saturn 95.2 9.4 1.16

 Infographics are a good idea

Gender Age

25-35

36-45

46-55
40% 60%
This is a map

Mercury is the smallest closest

planet to the Sun

Venus has a very beautiful name, but

it’s terribly hot

Despite being red, Mars is actually a

very cold place
 Our team

Helena James Jenna Doe

You can replace the You can replace the
image on the screen image on the screen
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Thanks For Listening!
 Strategy
Step 1 Step 3 Step 5
Neptune is the farthest planet Jupiter is the biggest planet in Mercury is the closest planet
from the Sun the Solar System to the Sun

Step 2 Step 4
Venus has a beautiful name, Despite being red, Mars is a
but it’s terribly hot cold place
Budget

$333,000
Instagram

$386,000 $240,000
Facebook Twitter
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 Here you could state one of
your qualities

Here you could state one of

What sets us your qualities

apart? Here you could state one of

your qualities

Here you could state one of

your qualities
 Buyer persona

Age: 25-35 Job: Publicist

Gender: Female Income Range: $1500-$2000
Studies: Degree in Advertising Marital Status: Single
Location: Madrid, Spain Hobbies: Sports and social media

Goals Motivations
● Neptune is the
farthest planet 70% Mars
● Mercury is the closest
planet 50% Jupiter
● Venus has a beautiful
name 30% Saturn
Goals Venus
Venus has a beautiful name, but also a
poisonous atmosphere

Mercury
Mercury is the smallest closest planet to
the Sun

Jupiter
It’s a gas giant and the biggest planet in
the Solar System

Mars
Despite being red, Mars is actually a
very cold place
 What platforms are we going to use?

Twitter WhatsApp LinkedIn

2010-2019 2010-2019 2010-2019
Mercury is the closest Venus has a beautiful Despite being red
planet to the Sun name, but it’s terribly Mars is actually a
hot cold place
 Process

1 2 3 4

Venus is the second Mercury is the Jupiter is the Despite being red,
planet from the Sun closest planet to the biggest planet in the Mars is a cold place
Sun Solar System
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