Independent University

School of Business and Entrepreneurship

MBA 509
Human Resources Management;
Autumn Semester 2020
Lecture 2
 Today’s Learning Objectives
• HR’s Role;
• Aims of HRM;
• Responsibilities of HR departments;
• Why study HRM;
• The trends shaping HRM;
• Competitive challenges & HRM;
• Challenges facing HR during the Covid-19
pandemic;
 HR’s Role
The job of human resources is NOT primarily to:
❑ Keep the company out of court.
❑Enforce rules and maintain consistency.
❑Manage administrative processes.
❑Tell people ‘No’.
❑HR’s job is to:
❑ Help build and reinforce the company’s values and
culture.
❑Play a leadership role in building capabilities that ensure
the successful execution of business strategy.
 Aims of HRM
❑Organizational effectiveness;
❑Human capital management;
❑Knowledge management;
❑Reward management;
❑Employee relations;
❑Meeting diverse needs;
❑Bridging the gap between rhetoric and reality;
 Why Study HRM?
You don’t want to make while managing…
❑ Hire the wrong person for the job;
❑ Experience high turnover;
❑ Have your people not doing their best;
❑ Waste time with useless interviews;
❑ Have your company taken to court because of your
discriminatory actions;
❑ Have some employees think their salaries are unfair
relative to others in the organization;
❑ Allow a lack of training to undermine your department's
effectiveness;
❑ Commit any unfair labor practices;
 Why Study HRM…

❑Staffing the organization;

❑Designing jobs & teams;
❑Developing skillful employees;
❑Identifying approaches for improving their
performance;
❑Rewarding employee successes;
 The Trends Shaping HRM
❑Globalization & Competition Trends;
❑Deregulation;
❑Technological Trends;
❑Trends in the Nature of Work [High-tech Jobs,
Service Jobs, Knowledge Work & Human Capital];
❑Demographic& Workforce Trends [An Aging
Workforce];
❑Economic Challenges & Trends [Dramatic economic
downturn starting in 2007/2008, Slowdown in deregulation and
globalization]
 Competitive challenges & HRM
❑Going global;
❑Embracing new technology [Integrating AI];
❑Developing human capital;
❑Responding to the market [Delivering a
consumer experience];
❑Tensions on the trade front [Protectionism;
ongoing Sino-American “trade war”];
❑Fiscal and financial risk [Cyber-attacks & data
integrity concerns cripple large parts of the
internet: Utilizing data properly]
Challenges facing HR during the Covid-19 pandemic

❑Mental Health and Wellbeing [empathy,

health, & safety];
❑Managing Remote Work;
❑Lack of Agility;
❑Employee Trust, Communication, & Rapid
Policy Change;
❑Uncertainty;
❑Employee Engagement;
❑Changing Business Models & Talent
What Does The Future Of Work Look
Like In A Post-COVID-19 World?