SOCIAL MEDIA &

BUSINESS
Presented by :
Abishek Mishra 19002
Bhavin Vadodariya 19012
Pooja Dodiya 19034
Sapna Joshi 19040
Sejal Bundel 19042
CONTENTS
1. What is social media ?
2. Social media evolution
3. Importance of social media
4. How social media has changed the business communication?
5. Social networking sites and its usage
6. Earning from social media
7. Strategies of business communication
8. Challenges faced by business organization
9. Company case study
SOCIAL MEDIA
 An umbrella term that defines the various activities that integrate
technology, social interaction, and the construction of words , pictures,
videos, and audio.
SOCIAL MEDIA EVOLUTION
IMPORTANCE OF SOCIAL MEDIA

 Interaction with target market

 Improve responsiveness
 Competition
 Leverage social advertising
 Find customer
 Affordability
 Increase conversion rates
 Social environment
 Informative
 Online pressure
HOW SOCIAL MEDIA HAS
CHANGED BUSINESS
COMMUNICATION
 Customers Have All the Power
 Businesses Can Become More Visible
 Quick Access to Feedback
 Free Marketing
 More Competition
 Viral Content
 The Ever-Changing Nature of Social Media
SOCIAL NETWORKING SITES
STRATEGIES FOR BUSINESS
COMMUNICATION
 Track meaningful matrix
 Align your social media goals with overall marketing strategy
 Gather real world data
 Establish a social media budget
 Create profile on relevant channels
 Conduct a social media audit
 Create mission statement for each site
STRATEGIES FOR BUSINESS
COMMUNICATION
CHALLENGES FACED BY
COMPANIES WHILE USING
SOCIAL MEDIA
 Knowing Which Social Media Platform to Use
 Improving a Decline in Organic Reach
 Trolls and argumentive readers
 Answering all of your customer questions
 Cyber loafing
THANK YOU