Organizational Study

at

SRV Telecom Pvt., Ltd.,

Magadi Road,
Bangalore.
Internal Guide External Guide
Mrs.Geetanjali Sunayana
By
Tarangini.M.R
(08KXCM6102)
 COMPANY PROFILE
NAME : SRV TELECOM Pvt. Ltd.
LOCATION : Magadi road, Bangalore
CEO : E. K. SURENDRAN
ESTABLISHED IN :1995
TRADEMARK :
SOURCE OF
FINANCE : ICICI Bank, Canara Bank
PRODUCTS
MANUFACTURED : Telephones, modems, optic
fibers.
No.OF EMPLOYEES : 457
 PRODUCT PROFILE
Communication Fiber Optics

Digital cordless Fiber Distribution Management

Electronic push Patch Card/Pigtail
Caller-id Telephone
Analog Cordless Telephone
 VISION & MISSION
Vision
Short term

To be recognized world-wide as a value based

manufacturer in the field of telecommunication.

Long Term

To transform ourselves into value-based corporate

entity with a global presence, continually improving,
aimed at ensuring customer delight with our products.
Mission

 Sustained growth
 Satisfied customer base
 Proven reliability
 Corporate Resilience
 Departmental Study
 MARKETING DEPARTMENT

 HUMAN RESOURCE DEVELOPMENT

 FINANCE DEPARTMENT
 PRODUCTION DEPARTMENT
 STORES DEPARTMENT
 QUALITY CONTROL DEPARTMENT
 MATERIALS DEPARTMENT
 MANAGEMENT INFORMATION SYSTEM
 SAFETY AND ENVIRONMENT DEPARTMENT
 MARKETING DEPARTMENT
Objectives

 To maximize product variety and customer choice.

 To facilitate development of business.

Functions

 Source of information to top management.

 Remove imbalance in supply.

Marketing strategies

 Enter into market to health care and hygiene products.

 Enlarge scope in the manufacture of telecom products
 HUMAN RESOURSE DEPARTMENT
Objectives
 Selection of right type of employees.
 Proper orientation and introduction of new employees.
 Individual development.
 Build up employee morale.

Functions
 Recruitment
 Training & Development
 Promotions
 Salary & Wages
 Transfer
 Increments, Incentives & Bonus
 Attendance
 Allowances
 FINANCE DEPARTMENT
Objectives
 To protect the financial interest of the company.
 To monitor the funds.
 To monitor budget and budgetary controls.
 To control inflow and out flow of cash.

Functions
 To ascertain the expense incurred in producing a
product.
 To implement cost control techniques and methods.
 To compare the budgetary with the actual cost and
calculate the variance if any.
 To advice the production department the ways and
means to decrease cost and minimize the wastage and
idle time.
 PRODUCTION DEPARTMENT

Objectives
 To follow up the daily production

schedules as per plan.

 To upgrade technical efficiency of

production.
 To maintain close and co – ordinate

relationship with all other departments.

 STORES DEPARTMENT
Objectives
 Assuring the availability of raw materials at right quantity.
 Maintenance of adequate, but not excessive storage of materials at all
time.
 Maintenance of economical and uninterrupted flow of production
activities and finally to ensure minimum blockage.
 Achieving maximum efficiency in production and sales with least
investment in inventory.
Types of Stores
Chemical stores
Packing stores
Engineering material stores
Finished goods stores
Damaged goods stores
stationary stores
 MATERIALS DEPARTMENT
Objectives
 Maintaining continuity of flow of materials.
 Effective control of inventories.
 Establish good buyer seller relation.
 Co – ordinations.
 Minimum wastage during handling.

Functions
 Avoid risk of spoilage and obsolescence of materials
 Purchase of raw materials at reasonable low price
 Purchase of quality materials
 Optimum stock must be maintained
 Information must be available to manage production
planning
 S-W-O-T Analysis
Strengths
 One of the biggest telecom instruments supplier
for BSNL.
 Strong brand image for land line phones.
 Most effective instruments for all times.

Weakness
 Marketing strategy is not proper - lack of
advertising and publicity.
 The quality of the product is not up to the
customer expectation.
 R&D department is not functioning effectively to
reach the goals of the Organization, as it has
not made any breakthrough in the new products.
Opportunities
 Up gradation of machine tools.
 New innovation is needed in the production
department..
 The company can think of marketing their products
to other telecom industries excluding BSNL.
Threats
 There is a lot of competitors in this field like LG,
RELIANCE, etc
 Government interference may reduce growth
potential.
 Marketing strategies practiced by their competitors
are better than SRV.
FINDINGS
 SRV TELECOM has a very strong marketing presence
in selected regions.
 The products manufactured by them are of high
quality and are renowned for there high quality.
 It is the only telecom brand to have full in-house
production capacity.
 The level of manufacturing is being monitored
very rigidly by the management.
 The quality has been maintained.
 The company has a very poor publicity and
marketing, due to this it has not been able to
make in roads in other markets.
SUGGESTIONS

 The company has to take initiative for modernization and

innovation for improving competitiveness.

 There is need for integrated units having economies of

scales.

 The company has to put continuous efforts to increase

productivity levels by adoption of state-of-the-art
machinery.

 Modern production methods and techniques like assembly

line production are other important steps required.

 The company should focus on R&D department.