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BRISTLECON
E SWO
Leadership CSR

Recent References
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About
Bristlecone is a supply chain consulting and system Integration multinational company, founded in 1998, with its headquarters situated at San Jose,
California. The company is a part of $19.4 billion multinational Mahindra Group. They have completed more than 300 engagements across 20
different industry verticals. The company is ranked among the top 10 supply chain system integrators of 2012 in Gartner's Supply Chain System
Integrators survey.

We’re Bristlecone, a global professional services firm committed to making a difference. Our culture is built on a clear sense of
purpose, unshakeable set of values and unrelenting passion for pursuing innovative ideas. Organizations across diverse industries –
and in every corner of the world – turn to us for supply chain, procurement and analytics solutions that produce higher
performing and more profitable environments.

By leveraging Bristlecone’s powerful supply chain products, businesses have gained the ability to achieve unprecedented capabilities in
supply chain risk management, supply chain visibility, demand forecasting and automation.

Bristlecone enables businesses to create certainty from complexity, unlocking value in an increasingly complex corporate world –
where disruption is the new normal and customer engagement is everything.
TOGETHER, WE RISE FOR GOOD
The desire to help individuals, organizations and communities “Rise” is at the heart of our company. We eagerly reach beyond our
walls to improve quality of life for others. Rise goes beyond philanthropy and random acts of kindness. Rise is our purpose. It’s the
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opportunity for us to drive positive change.
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About

CEO / Founders Revenue Headquarters

Nirav Patel, CEO, $87 Million San Jose,
Bristlecone California, US

Competitors
Intelligence
T-Systems
SAP
Oracle
Netsuite
Accenture
Capgemini

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About

We serve with integrity and transparency. We reward hard work and

innovative thinking. We foster diversity and collaboration. And at the
Values heart of our core values is what we cherish most: people. Everything we
do as a company, and as individuals, is rooted in our desire to be good, to
do good, to come together to rise for good.

Core Our set of core values is the compass that guides our actions as a
company and as individuals. And at the heart of our core values is what
Values we cherish most: People.

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History
Year of Establishment Milestones
1998 Since its inception, Bristlecone has been partnering with SAP as
a core product and custom development partner for the
company. It has co-developed with SAP to earn hands-on
experience on all phases of SAP's Product Development Life
Cycle (PDLC).
The company is Oracle's Platinum Partner and Preferred Development and
Mergers & Acquisitions Integration Partner
1998: HELLO, BRISTLECONE!
Bristlecone was founded to help businesses 2011: MAHINDRA INSPIRES US TO “RISE”
leverage enterprise software in ways that From the local communities in which we live and work, to
maximize the strategic value of their supply our global client base, to the underprivileged we serve
chains. We still do that … and so much around the world, our people are moved by a shared
desire to drive positive change. That’s “Rise.”
more. 2004: BRISTLECONE JOINS
MAHINDRA 2018: STILL INNOVATING
Bristlecone is proud to be part of Mahindra, Now in our 20th year, we continue to be trusted for our
which has grown from a small steel trading supply chain expertise and respected for our thought
business into a global conglomerate with a leadership. We are industry pioneers and agents of
foothold in just about every industry and change.
economy on the planet.
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SWOT Analysis
Strength Weakness
Innovative Culture Weak Management
Technology
Supply Chain
Customer Loyalty
Brand Name

Opportunities
SWO Threats
Financial Leverage
Innovation
T Intense Competition
Bad Economy
Ne Govt Regulations
w Products Substitute Products
New Technology
Int
HOME ernational
Expansion
NITIE MUMBAI
Recent News
News Summary:
Bristlecone named Nirav Patel, a long-time Cognizant Executive, as its President and CEO and a member of the Board
of Directors
https://www.bcone.com/apps-s4-hana-life-sciences/
Bristlecone Receives SAP-Qualified Partner-Packaged Solution Certification for SAP S/4HANA
Bristlecone S/4NOW for Life Sciences is now an SAP-Qualified Partner-Packaged Solution for SAP S/4HANA,
certifying that it delivers a “unique and highly targeted value proposition based on a fixed scope and a fixed price
offering.”
https://www.bcone.com/how-trace-ai-enhances-supply-chain-visibility/
How Trace.ai Enhances Supply Chain Visibility
Trace.ai is an operational intelligence tool developed by Bristlecone that empowers businesses to leverage 100%
real-time visibility in their supply chain. Its features include:

capabilities

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Recent News
 Demand Planning:
https://www.supplychain247.com/article/how_to_embrace_the_new_normal_for_demand_planning/bristlecone
How Trace.ai Enhances Supply Chain Visibility:
https://www.supplychain247.com/article/how_traceai_enhances_supply_chain_visibility/bristlecone
Article :
https://www.bcone.com/five-lessons-learned-in-2020-and-where-to-go-from-here/

capabilities

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CSR
Activities
Project Nanhi Kali Tree Plantation Assissi Bhavan
The desire to help individuals, organizations and communities “Rise” is at the heart of our company. We
eagerly reach beyond our walls to improve quality of life for others. Rise goes beyond philanthropy and
random acts of kindness. Rise is our purpose. It’s the opportunity for us to drive positive change.
The professional and personal impact of what we do is felt far and wide. Our people have open minds and big
hearts, and everything we do is about making this world a better place. We take our responsibilities seriously, and
we have programs in place to solidify our global commitments under the Mahindra “Rise” initiative.
ENVIRONMENT
Environmental stewardship is a worthy by-product of responsible supply chain management. We help clients
adopt sustainable practices and engage in programs that nurture the environment.
SOCIETY
We reach out to underserved communities around the world and work toward making a meaningful difference –
through education, health and safety, and environmental programs.
GOVERNANCE
Doing things the right way is just as important as doing the right things. Ethical business practices, compliance
with regional laws and governance transparency form the pillars of our code of conduct.

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CSR
Activities

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References
• https://www.bloomberg
.com/research/stocks/p
rivate/snapshot.asp?pri
vcapId=8547158
• https://www.bcone.com
• https://www.supplychain2
47.com
• https://www.globenewswire.c
om/news-
release/2020/07/28/2068819/
0/en/Bristlecone-a-Mahindra-
Group-Company-Names-
Nirav-Patel-as-President-and-
Chief-Executive-Officer.html
• https://www.bcone.com
/antifragility/
• https://www.bcone.com
/company/core-values/
• https://www.bcone.com
/company/social-
responsibility/
• https://en.wikipedia.or
g/wiki/Bristlecone_(co
mpany)
• https://www.linkedin.c
om/pulse/iot-supply- cha
in-threats- opportunities-
ahead-
global-businesses-
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khan/?trk=mp-reader-
• card NITIE MUMBAI
 Thank You !

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