Professional Documents
Culture Documents
Procter Gamble PPT Pankaj Gupta Pankajgupta024 Gmail
Procter Gamble PPT Pankaj Gupta Pankajgupta024 Gmail
1. Introduction
2. Principle $ purpose
3. Different product
4. company strategy
5. Market share
6. Brand
7. Product line, Product mix
8. comparison with HUL product
9. Conclusion
In terms Procter & Gamble's relationship with India dates back to when
Vicks Product Inc. India, a branch of Vicks Product Inc. USA established in ,
was engaged in the manufacture (under loan license) and sale of what is today
India's Number One Health Care brand - the famous range of VICKS products.
Both the area P&G Hygiene and Health Care Limited is one of India's fastest
growing Fast Moving Consumer Goods Companies with a turnover of more than
Rs. 500 crores.
· Our Purpose unifies us in a common cause and growth strategy of improving
more consumers¶ lives in small but meaningful ways each day.
· Our Values reflect the behaviors that shape the tone of how we work with each
other and with our partners.
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CONTD«««
· he uphold the values and principles of P&G in every action and decision.
Today, Proctor & Gamble is the second largest FMCG company in India after
Hindustan Lever Limited.
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ÿ In
, RHL introduces CLEARASIL, then America's number one
pimple cream.
ÿIn , after RHL becomes an affiliate of The Procter & Gamble
Company, USA, a state-of-the-art manufacturing facility at Hyderabad for
manufacture of the Vicks range of products is set up.
CONTD
Our single, unifying growth strategy is tightly linked to our Purpose: ³he will
grow by touching and improving the lives of more consumers in more parts of the
world«more completely.´
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Project Future Focus: The First-Ever Round hrite-In Career Guidance Service (1998)
The Bihar floods and its aftermath is a tragedy of the greatest proportions
and it is deeply saddening to see so many lives and livelihoods washed away
by the forces of nature.
the company had significantly improved its market share in the last couple of
years from around 6 per cent to 10 per cent
The Rs13,000 crore Indian detergent market is the largest segment in the
consumer goods sector and both players are struggling to protect their
market share and boost profit.
PROFIT AFTER TAX (cr.) OUTFLOh OF DIVIDEND(Cr.)
BRAND
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Head &
Shoulders hhisper Ariel
Rejoice
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-Mach3
- Mach3 Turbo
-Victor Plus
-Presto(Use & throw)
-7 o¶clock
-satin care (women U/T)
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Detergent powder
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(13 gm.,250 gm.,270 gm. (14 gm.,170 gm
200+50 gm.,450 gm.) 450 gm.)
Tide naturals
COMPARISON hITH HUL PRODUCT (DETERGENT)
· P&G¶s Tide brand lost around 1.5% in market share in the 18 months till
December 2009. Rival HUL¶s Rin brand lost 0.6% in the same period.
hhat is difference between these company product &
Product price
· P&G has introduced Ariel in a new pack priced at Rs 10. To announce the new
launch, P&G is beaming a high-voltage television campaign with a tag line µ
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· Rin has lost as much as 25 basis points in market share while P&G's Tide has
gained 60 basis points.
· Tide detergent & Rin powder are both the product are exiting product in the
market but price are change.
· HUL will comply with any order as soon as it received a copy of the court¶s
ruling, a spokesperson said. while
P&G said the court allowed it to continue airing Tide Naturals
advertisements, according to ³ 0$2P&G India¶s marketing director.
CONCLUSION
· Some products like Gillette is made by the company to target the higher
segment of the market.