Marketing Technique

Short Video Here

“Is tohafe me hain kai gaane, aur kuch yaadein”

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Recreation – Nostalgia

Perfect fit of Retro feel and technology

Tapping the untapped market

Consumers and buyers are not same

Ultimate gifting product – “Thank You’ to strengthen relationships”

Emotional , first ever campaign- A short film

Key points – middle class family, tier 1 / 2 city – 40 year old
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Online channel of distribution – Amazon
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Focus on feedback – Geetmala based on customer feedback
 Changes made to the product

Adaptation based on feedbacks received
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Language options - Marathi, Punjabi, Malayalam, Tamil
and Bengali
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Better Quality Speakers - Harman Kardon Speakers

Caravan Gold - Lightweight and Sturdy 

Caravan Mini - Expanding the target beyond the target
segment 
 Pain Points Identified

Problem for older generation to search & download songs

Music without advertisements and technicities

Delivery at the doorstep for elders

How they targeted the pain points


5000 recorded songs, Geetmala

FM radio

Available with remote

Rechargeable battery (5 hour playtime)

Amazon: door step delivery
Customer reviews based research Quarterly revenue report
Pain Points Identified