Healthy Heart AID

Health Literacy Assignment: Analysis and Repair – Part 2

Course: BHSW 3500- Digital Innovation in Workplace Health and Wellness
By Pham Bao Ngoc Vuong - N01238584
Context

Overview of a digital health and wellness program implementing on a website platform

Target audience: first responders
Modifications:
• Content: the objectives are stated at the beginning and recap at the end
• Minimize the amount of words and content on each slide
• Literacy demand: simple and common words are used so everyone can understand
• Graphics: change to high quality and readable images
• Layout and typography: the template is switched to a simple plain white template.
• Word size are ranging from 16-24
• Use bullet points and periods at end of points
• Use related images
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 Agenda
1. About Healthy Heart AID
Healthy Heart AID services
Heart News
Health and Wellness Challenges
HealthMate Forum
Behavior Change Techniques

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 About Healthy Heart AID
• Healthy Heart AID is a digital health program implementing
on a website platform dedicated to building a strong,
authentic and resilient First Responders with healthy hearts.

• Our focus is to further the prevention and reversal of

cardiovascular disease as well as the other chronic diseases.

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 Healthy Heart AID Services
Healthy Heart program is a combination of Heart News and Nutrition & Fitness Challenges
developed and recommended by our registered dietitians and certified fitness trainers.

Heart News Health and wellness challenges Healthmate forum

Get informed about your Advocate a healthy diet and regular Share your story, listen to others
heart health physical activity We are your community

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 Heart News
A healthy heart is central to overall good health
The more you know about your heart the more power you have to stay healthy

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 Health and Wellness Challenges
The Healthy Heart AID encourages you to make one or two small changes at a time
and get used to them before moving to another one

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Health and Wellness Challenges (cont)

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 HealthMate Forum
A friendly digital environment where you can anonymously discuss
health related topics and get support from millions of other HHA users

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How do we engage the users?

Behavioral Change Techniques

 Transtheoretical Model – Stages of Change
To identify the individual’s position in the change process (Prochaska, DiClemente, 1982, 1986)
● Information input and habit survey
● Identify lifestyle score and their position on the stages of change

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 COM-B Model
To corporate capability, motivation,
opportunity to enhance behavior change
process and keep it moving forward (Miche,
Atkins, West, 2014).

● Capability: Challenges are ranging from

easy to hard levels
● Motivation: Quotes, LeaderBoard,
Rewards and Offers
● Opportunity: Achieve a healthy lifestyle
with a healthy heart

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 Nudge Theory
A nudge helps people make better choices for themselves without restricting their
freedom of choice.

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 Summary

1. Healthy Heart program is a combination of Heart News and Nutrition & Fitness
Challenges developed and recommended by our registered dietitians and certified fitness
trainers.
2. The program includes knowledge initiative (Health News), nutrition and fitness initiative
(Health and wellness challenges), and social interaction initiative (Healthmate forum).
3. Using behavioral change techniques (transtheoretical model, COM-B model, and nudge
theory) to engage the users

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 References
Centers for Disease Control and Prevention (CDC) (1994-2004). Fatalities among
volunteer and career firefighters. US. MMWR Morb Mortal Weekly Rep 2006;
55:453-455

Kales SN, Soteriades ES, Christophi CA, Christiani DC. (2007). Emergency duties
and deaths from heart disease among firefighters in the United States. N Engl J
Med. 2007;356(12):1207- 1215.

Prochaska, J., Diclemente, C. (1982). Transtheoretical therapy. Toward A More

Integrative Model of Change. Psychotherapy: Theory, Research & Practice. 19.
276-288. 10.1037/h0088437.

Superko HR, Momary KM, Pendyala LK, et al. Firefighters, heart disease, and
aspects of insulin resistance. The FEMA firefighter heart disease prevention study.
J Occup Environ Med 2011; 53:758–7641.

Varvarigou V, Farioli A, Korre M, Sato S, Dahabreh IJ, Kales SN. Law

enforcement duties and sudden cardiac death among police officers in United
States: case distribution study. BMJ 2014; 349:g6534.

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