THE FUTURE HOUSING MARKET FOR GEN Z

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GENERATION Z IS DEFINED AS PEOPLE BORN IN THE RANGE OF
BIRTH YEARS FROM 1995 TO 2010.
THIS NEW GENERATION IS MORE CONSERVATIVE THAN
PREVIOUS GENERATIONS, BUT MEMBERS HAVE AN
ENTREPRENEURIAL BENT.
GENERATION Z IN REAL ESTATE
GEN Z IN REAL ESTATE

 This generation values home ownership and sees it as an

ultimate life goal. In fact, 97 percent of Generation Z believe
they will own a home in the future.
 Eighty-one percent plan to use a real estate professional during
the home-buying process.
 Their most-used social media sites are Snapchat, Twitter,
Tumblr, and Instagram.
 Many expect to purchase their first home 
between the ages of 26 and 30.
 HERE ARE SOME OF THE HABITS AND TRAITS THEY HAVE
ALREADY PERFECTED THAT COULD HAVE AN IMPACT ON
THEIR REAL ESTATE EXPERIENCES AS CONSUMERS:
 Many want brands to reach out to them on social media versus email or online
advertisements.
 Half of Generation Z use their phone to look for a better price while shopping at a retail
store, perhaps reflecting their existence in a digital society wrought with technological
innovation and instant connectivity.
 Most would rather save money than spend it. They will likely look for ways to save money
in the homebuying process, perhaps opting for affordable, functional homes.
 Most use their phone to research purchases before they buy.
 Half of this generation identifies themselves as deal seekers.
 Nearly three-quarters expect to experience significant failure before achieving success.
 A vast majority of Generation Z believe their online experiences will help them reach their
goals.
THE FUTURE HOUSING MARKET FOR GEN Z
MANY DEVELOPERS WILL UPGRADE THEIR MARKETING
METHODS FOR IMPROVE GENERATION Z HABITS

 The developer can provide information assistance to the

maintenance of mortgage applications (KPR).
Therefore, information assistance is adjusted between
marketing strategies and dynamic, technology-minded,
and likes unique designs.
USE MARKET PLACE WITH TECH-PLATFORM
 rumah.com for example. They have implemented a The Deal
Juara. DealJuara is a marketplace that brings together potential
buyers and sellers of property with the support of the e-
propertytrack technology platform. This technology is claimed
to be a favorite of developers because it automatically
distributes every response from consumers who enter the sales
and marketing team.
 Ike Hamdan, Head of marketting rumah.com said that the smart
machine based on artificial intelligence algorithm will continue
to study the needs and preferences of each Rumah.com visitor,
so that the solution provided will be more accurate and specific
because it is based on user behavior.
THANK YOU