The objective of this innovation is to address the lack of
variety of drinks of San Miguel Brewery and to provide a
hassle-free distribution of product.
Why are we doing it?
• To have a new variety of beverages
in the market.
• Customer insights is very important,
this will drives the whole production
of the product.
• Internet can now be considered as a
new advertising space.
• Different applications are offering a
door to door delivery.
San Miguel Brewery’s product innovation
What is it?
It is to improve and follow the current
trends of beverages production.
What are the benefits?
• To be able to stay in the top of the What does it mean to you?
• SMB is currently doing a great job
market
• To supply the needs of the
with their products and it is known
consumers based on their different since 2007. But, it needs to step up
preferences with their product development.
• In a blink of an eye, a lot of possible
• Consumer preferences may shift
customers can be informed of the
because of a variety of reasons,
product.
• To cater a bigger number of
including changes in demographic
customers in their most convenient and social trends or changes in
way. leisure activity patterns.