SUBMITTED BY-KUNAL

SAINI
 What is Native Advertising

• Native Advertising can be a video, music, pictures or

other forms of media. Content marketing is also a form
of native advertising.
• Native advertising does not specifically refer a
particular form of advertising rather it is an advertising
concept.
• An important aspect of native advertising is that it must
be consistent with the format and user experience.
• The content and the format should be similar to expect
from editorial content, it is important that native
advertising must be clearly identified as such.
• The native advertising which is properly executed may
causes the following effects:
• When a user goes to a website where it provides
the valuable and interesting site content, then it
creates a positive perception in the user toward
the mark.

• Native Advertising builds more trust and drive

more engagements with the potential customers
this is the reason why marketers rely on it.

• As per the studies, the average click through

rates of premium native advertising are 4 times
higher than the non-native display ads on a
mobile devices.
According to the IAB (Interactive Advertising Bureau), there are about six types of ad units
which are most commonly used to achieve the native advertising objectives. They are as
follows:

Promoted Listing

• Editorial content will not be there, but they

are actually designed to fit seamlessly with
the browsing experience.
• They are typically used by the e-
commerce sites to feature the sponsored
products and look identical to the products
which are already listed on a given site.
Paid search ads

 These listings appear at the top of the

customer search results.

 The term “paid search ads” and

promoted listings overlap depends on the
publisher.

 These ad units are also used to

promote the business depends on the
searcher’s current location and his/her
preference for certain businesses or
places.
In Feed units
• It promotes the sponsored content
within a publication’s natural
environment.

• This content can be marked as

sponsored content and will be shown up
on the website in a similar format as all
other content from the publication.

• They are either written by the publisher

or in conjunction with the sponsoring
advertiser.
 Recommendation widgets:

• You might have encountered a widget with a heading

like “you may also like” or “recommended for you”
on most of the websites at the end of every article.

• These kinds of recommendations are paid content

discovery links which has been distributed by the
content amplification networks.

• These networks can establish your brand’s content

by recommending it to likeminded audiences.

• If you want to increase the audience or using

content marketing for lead generation, then these
widgets will be an ideal choice.
In-ads with native element units:

• The ads which fits in the IAB standard and

placed outside the feed which is also-

 Linked to the page outside the website;

 Sold with the placement guaranteed;

 Contextually relevant to the content

within the ad

 Measured on the basis of metrics like

brand lift and interaction.
• When the native ads are combined with powerful
data insights and intent signals, you will have the
effective mode of communicating with your best
potential customers.

• Behavioural and contextual data empower the

native campaigns to become more relevant and
provides a greater value to the audience.

• Programmatic buying, which is the automation

of the decision-making process of media buying
through DSP and RTB technology allows you to
easily scale your native advertising campaigns.
• Usually publishers are always hunting for the best way to monetize their content on the site and advertisers
are always seeking a new and a less intrusive ways to reach the target audience.

• The native ads blend in seamlessly with a website’s editorial content which makes them more attractive
option for both the publisher and the advertisers.

• Native advertising has earned more popularity among the advertisers and publishers because of its capability
to satisfy the needs of both the sides.
• Actually visitors to the website don’t recognise the native ads as an advertisement at a first glance because
they match the visual and the functional design of the media, they live in.

• It is the right time to wake up to native adervitising and utilizing the benefits for your content marketing