GENDER

APPROACH
MODEL OF
COMMUNICATION
EFFECTIVE COMMUNICATION
 RATIONAL
E
•According to Kiuham and Ioft, women
were seen to be reflecting feminine
qualities of empathy and companion,
while men tend to reflect masculine
values of being rational,
technical, and logical.
 RATIONAL
E
• Generally, men use tasks as a means to
connect with others. On the other hand,
women, prefer to first develop a relationship
and then use that relationship to work
collaboratively (Meier, 2018).

• Males perceived themselves as more

controlling and detached, while females saw
themselves as more nurturing and more
dependent (Carson, 2016).
COMPONENTS OF GENDER
APPROACH MODEL OF
COMMUNICATION:
SE NDE R CHANNEL
A c c o u n t a n t s transmits the A c c o u n t a n t s usually
i m p o r t a n t i n f or ma t i o n or send t h e financial
reports through e-mails
message t o their clients.
or t h e y c a n h a v e a
face-to-face talk with
their clients.
FEMALE MALE
•Feministic •Rational
•Faithful •Technical
•Interpersonal •Logical
Skill •Stoic Manner
•Vocal Aspect
 COMPONENTS OF GENDER
APPROACH MODEL OF
COMMUNICATION:

MESSAGE RECEIVER FEEDBACK

The m e s s a g e g i v e n t o t h e Clients are the When s p e a k i n g w i t h c lien ts,
c l i e nt s f r o m t h e a c c o u n t a n t s receiver of the e n c o u r a g i n g f e e d b a c k is a n
a r e usually s t a n d a r d r e p o r t s information important way to keep them
or f i n a n c i a l reports of the g i v e n t o t h e m by feeling e n g a g e d in t h e p r o c es s .
ent i t y, such as b a l a n c e sheets the
and income statements, accountants.
c o m p i l e d using g e n e r a l l y
accepted accounting
principles.
 COMMUNICATION BARRIERS
GENDER BARRIER PERCEPTUAL BARRIER
.

Women are process-oriented and prefer to

Perceived barriers are based on each individual’s
gather information, whereas men rely on
unique experience, educational level, and value
product-driven communication style (Meier,
system (Scott, 2019). Males perceived themselves
2018). When an issue arises in the workplace,
as more controlling and detached, while females saw
a female leader is likely to seek the advice of
themselves as more nurturing and more dependent
other colleagues. A male leader may view this
(Carson, 2016).
as a weakness and may believe that a leader
should be able to make the decision on his
own, without consultation (Reyes, 2016).
•A deeper awareness of how differently men and
women communicate

•Different genders and perceptions may

vary and be considered hindrances but it
will never be the reason to stop
communicating effectively.

CONCLUS IO
N