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    Porter's Generic Strategies: Competitive Advantage

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    Krishna Kumar
    Porter's generic strategies categorize businesses based on their competitive advantage and scope. There are three broad strategies - cost leadership which pursues low costs over a broad scope, differentiation which focuses on uniqueness to demand over a broad scope, and focus which specializes in either low costs or differentiation within a narrow scope. Examples given are Ferris pursuing cost leadership and Andrews and Chester pursuing differentiation broadly, while Eerie focuses on low costs and Baldwin and Digby focus on differentiation narrowly.

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    Porter's Generic Strategies: Competitive Advantage

    Uploaded by

    Krishna Kumar
    9 views2 pages
    Porter's generic strategies categorize businesses based on their competitive advantage and scope. There are three broad strategies - cost leadership which pursues low costs over a broad scope, differentiation which focuses on uniqueness to demand over a broad scope, and focus which specializes in either low costs or differentiation within a narrow scope. Examples given are Ferris pursuing cost leadership and Andrews and Chester pursuing differentiation broadly, while Eerie focuses on low costs and Baldwin and Digby focus on differentiation narrowly.

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    Porter's generic strategies categorize businesses based on their competitive advantage and scope. There are three broad strategies - cost leadership which pursues low costs over a broad scope, differentiation which focuses on uniqueness to demand over a broad scope, and focus which specializes in either low costs or differentiation within a narrow scope. Examples given are Ferris pursuing cost leadership and Andrews and Chester pursuing differentiation broadly, while Eerie focuses on low costs and Baldwin and Digby focus on differentiation narrowly.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    9 views2 pages

    Porter's Generic Strategies: Competitive Advantage

    Uploaded by

    Krishna Kumar
    Porter's generic strategies categorize businesses based on their competitive advantage and scope. There are three broad strategies - cost leadership which pursues low costs over a broad scope, differentiation which focuses on uniqueness to demand over a broad scope, and focus which specializes in either low costs or differentiation within a narrow scope. Examples given are Ferris pursuing cost leadership and Andrews and Chester pursuing differentiation broadly, while Eerie focuses on low costs and Baldwin and Digby focus on differentiation narrowly.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 2

    Porter’s generic strategies

    Competitive Advantage

    Low cost Differentiation

    Broad Target
    Cost Leadership Differentiation

    Ferris Andrews
    Chester
    Competitive Scope
    Narrow Target

    Cost Focus Differentiation Focus

    Eerie Baldwin
    Digby

    Focus Strategies
    11
    Decisions to be avoided
    • Over-forecasting should be avoided in certain instances
    • Did not increase the automation rating consistently in all the rounds.
    • Not responding to price-wars by round 2
    • Not doing R&D on low end product by round 6
    • Spending less in sales and marketing which resulted in less customer awareness and less sales.
    • Spending less in TQM factors which increased the demand for the products.

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