LATERAL THINKING – WHAT IS A

PROBLEM(DEFINE PROBLEM)

Submitted by:
Sameer rawal
Piyush sharma
 LATERAL THINKING
It essentially means being able to think creatively or "outside the box" in order
to SOLVE A PROBLEM.

Usually, logical thinking is used to solve problems in a direct, straightforward way

Lateral thinking however looks at things from a sideways perspective in order to find
answers that aren't immediately apparent.

The term was first coined by psychologist Edward de Bono.

 COLGATE
‘Brush your teeth the Colgate way, every day’. This quote was given in a newspaper advertisement in 1939
What could be the newest thing that you
can imagine in your smartphone?
Nubia X
 How did china build a hospital in just 10
days?
The Chinese architects used pre-fabricated units to build an operational
facility with over a 1000 rooms for the victims of coronavirus.

The units are assembled under the controlled environment of a factory, designers and
builders can troubleshoot any problems and make sure all the modular blocks work
together before they’re even brought in. Traditional building, on the other hand, is reliant
on weather conditions and the choreography of various contractors who work on different
aspects of a project.
Questions

Ques 1) Secondary name for lateral thinking?

a) Vertical thinking
b) Horizontal thinking
ANSWER

HORIZONTAL THINKING
Ques2) what is reverse thinking?
a) A creative thinking technique that is based on the thought that to change your
perspective, you sometimes need to change the question
b) The solving of problems by an indirect and creative approach, typically through viewing
the problem in a new and unusual light.
c) Both
 ANSWER

a) A creative thinking technique that is based on the thought that to change your
perspective, you sometimes need to change the question
Ques 3.) Who invented reverse thinking?
a) Edward De Bono
b) Theodor Adorno and Max Horkheimer
ANSWER

Theodor Adorno and Max Horkheimer

Ques 4) What are the characteristics of lateral thinking?
a.) Ignore the rules
b.) follow the rules
c. ) Identification of the error
d. ) both a.) and c.)
ANSWER

d. ) both a.) and c.)

Ques 5.) What are the examples of lateral thinking?