BLOG MARKETING

Understanding Blog

A weblog is a journal that is

maintained by a blogger and
contains information that is instantly
published to their blog website.
Blogging is a very popular activity.

The number of online users creating

and maintaining blogs has increased
dramatically over the past year.

The number Internet users who read

these blogs has also shot up, with
some blogs boasting thousands,
even millions of daily dedicated
readers.
 Blog Advertising

Ads on blogs can be in the form of banners, text links, streaming video,
audio clips, flash animation and even plain text. Most blog-based
advertising involves payment in some way or the other to the blog owner.
Owners of popular blogs will typically capitalize on their readership
numbers via a combination of ad formats and Google AdSense ads.
Recommendations & Reviews

A nod from a trusted blogger can result in considerably higher sales for
the recipient. Trusted figures in industry, popular product reviewers and
critics often maintain blogs where they provide information about their
experiences with some products and services. Readers tend to trust
these reviewers and critics more as they are often unbiased
Blog Marketing

Blog marketing is any process that publicizes or advertises

a website, business, brand or service via the medium of
blogs.

We know that blog is a very effective tool for marketing and sales. It is a
quick, transparent, and authentic platform for sharing information about
your company.

Readers can ask questions, seek clarifications, and carefully weigh your
message/offerings before talking business. Thus, in the era of content
marketing, the significance of a blog cannot be overemphasized.
 This is how it works
1. Building the blog

•Blog post is written to share key

features and benefits related to a
product/ service that your
company offers. You can also
share insights about the business
and present case studies, success
stories, and video testimonials
etc.

•Once the prospect is convinced,

he or she can browse directly to
the relevant product page on your
website and learn more about
your offering.
 This is how it works

2. Communicating with the

consumers

3. Establishing a credible
source of information

4. Seeking feedback
NAME: Firdous
Niyaz
Roll No.: 03
Class: TYBMM
Topic: Blog
Advertising
Thank You!