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We Started Off With The Company Which Taught Us How To Communicate With Our Loved One's Anytime Anywhere
We Started Off With The Company Which Taught Us How To Communicate With Our Loved One's Anytime Anywhere
“All Our Dreams Can Come True, If We Have The Courage To Pursue Them.”
- Walt Disney
WALT DISNEY DIVERSIFIED
Vertical Horizontal
Integration Integration
Forward Backward
“Happiness Is A State Of Mind. It's Just According To The Way You Look
At Things.” - Walt Disney
FORWARD INTEGRATION
• Buena Vista Distribution
• Pixar shareholders received 2.3 Disney Shares / Pixar common stock redeemed
• Disney acquired 100% shares of Pixar and made it a wholly-owned subsidiary
“When You Believe In A Thing, Believe In It All The Way, Implicitly And
Unquestionable.” - Walt Disney
• In 2009, Walt Disney Company acquired MARVEL for $4.64bln
• MARVEL shareholders received,
$30 and about 0.745 Disney shares/ MARVEL share
• Disney paid $4.2 bln in cash with distributed shares valued at $1.9 bln
“No Matter How Your Heart Is Grieving, If You Keep On Believing, The Dreams
That You Wish Will Come True.” - Walt Disney
WHY Disney BOUGHT MARVEL
• Failure in capturing Young Male Markets with existing Shows/Characters
•
AGENT CARTER
“The Flower That Blooms In Adversity Is The Rarest And Most Beautiful Of All.”
- Walt Disney
INTERNATIONALIZATION
• Tokyo Disneyland (1983)
• Disneyland Paris (1992)
Sustainability High
Imitation Costly
http://screenrant.com/disney-marvel-deal-2-pauly-23687/2/
http://
www.law.illinois.edu/bljournal/post/2009/09/20/Marvel-and-D
isney-A-Merger-with-Character.aspx
http://dizbizblog.wordpress.com/
I Only Hope That We Don't Lose Sight Of One Thing –
That It Was All Started By A Mouse.