Recruitment and selection with special emphasis on social

media recruiting in Indian and global companies

P R E S E N T E D T O : D R . N I L A N J A N S E N G U P TA

D AT E : 2 1 / 1 2 / 2 0 2 0

P R E S E N T E D B Y: G R O U P 1

ABHISHEK-19003

ANUJ SOHANI-19010

A P O O R VA D - 1 9 0 1 2

CHAKKA LAKSHMI SUSEELA-19014

DUVVURU SAI DEEPTHI-19018

HARSHINI G-19021
Social Media Recruitment

Social Media Recruiting refers to different ways of using social media networks and websites to find
attract and hire talent.

● Social recruiting goes beyond posting current vacant jobs ads on a company’s social network
accounts.
● Helps to search for both active and passive candidates.
● Allows to check the potential candidate’s social media profiles.
● Helps companies to hire best expertise in the market.
Advantages of Social Media Recruiting
● Reach Passive candidates
● Get more referrals
● Target your perfect candidates
● Showcase your company culture
● Establish a more personal connection with potential candidates
● Save money
● Increase Job visibility
Role of Social Media Recruitment
● Ensuring quality of hire
● Employer branding
● Improves company’s work culture
Social media recruiting tools
3 Best social media recruiting tools
Factors considered by recruiters while recruiting through
social media
● Candidate’s style of communication on social networking channels is judged based on their
tweets, status updates, blog posts and presentations.
● Candidate’s updates about their present or past employer.
● The active status of his account during working hours which shows whether he is dedicated
towards his job.
● What kind of personal and professional life they are living which helps to know their
personality.
● Accuracy of information posted about job, qualification and experience.
Social media recruiting in india
Continued
● 80% of employees are saying social media recruiting helps them to find the passive
candidates.
● 75% potential candidates who are not searching for jobs are reached by recruiters using
social media accounts.
● 70% of hiring managers are saying they have successfully hired with social media
channels.
● A study from Aberdeen Group revealed that 73% of millennials found their last position
through social media platforms.
Best practices of Social Media Recruitment
Global companies

Oracle

● Believes in social networks play an important role in the future of professional recruitment
● most common channels Oracle use are Facebook, LinkedIn, and Twitter
● local tools such as Vk.com for the Russian Market or Xing for Germany

Accenture

● Followed by Electronic job boards and Social networks

● It recently launched “Path to Success”
Capgemini

● Capgemini use the LinkedIn as they preferred channel

● In Poland, they use the Golden Line for recruiting
● For Branding and engagement, they are more in Facebook and Twitter
Indian companies

TCS

● Candidate engagement is very important in the company

● TCS believed that the best time to reach out to the pool of candidates is through social media.

Infosys

● Infosys have a strong presence on Twitter

● Infosys is using Instagram, too as a recruitment destination
Continued
Wipro

● Created a suite of services that assist media clients advance their content management and
monetization strategies
● Predictive behavioural modelling
● Advanced intent profiling
● personalized delivery of content
 Conclusion
● Social Media Recruitment has become a vital part of recruitment marketing.
● Companies are proactive in searching for candidates using social media and building relationships with them
and encouraging them to apply for the relevant job positions
● Social Media recruiting helps companies to reach passive candidates, getting referrals, desired candidates
and also companies showcase their organizational culture which saves time as well as money.
● Social Media Recruiting also allows recruiters to browse the social media accounts of potential candidates
which helps to know their interests and personality.
● Social Media recruiting has better reach than traditional recruiting procedure and can attract more people
and convert talent into their company
Learnings
● We understood the various benefits of Social Media Recruiting and how it is currently complementing
traditional recruiting
● We leAarnt how social media is being used for recruitment marketing by various companies
● We learnt about various social media recruitment platforms that are available in India and when to
use each of them
● We also learnt about how Social Media Recruiting plays an important role in understanding the
personality of candidate and even perform background checks