UNIT 4

PRODUCT AND PACKAGING

 WARMING UP
Watch this YouTube video about Siri’s Apple advertisement
https://www.youtube.com/watch?v=fhLGBY5_0zU
What do you think about the advertisement?
Will you buy the product?
PRESENT TENSE
The present tense is used to talk about the present and to
talk about the future. It also has meaning, to talk about
something that is going on now or that is true now and any
time. There are four present tenses in English. 

 Simple present
 Present continuous
 Present perfect
 Present perfect continuous
 PRESENT TENSE

Simple Present Tense

The simple present (also called present simple or present indefinite) is a verb
tense which is used to show repetition,
habit or generalization. Also, it is used to describe habits, unchanging
situations, general truths, and fixed arrangements.
1.To express habits, general truths, repeated actions or unchanging situations,
emotions and wishes:
Example: I pray five times. (habit); I work in Sinar Mas. (unchanging
situation); Jakarta is a large city (general truth).
2.To give instructions or directions:
Example: You walk for two hundred meters, then you turn left.
3.To express fixed arrangements, present or future:
Example: Your exam starts at 09.00
4. To express future time, after some conjunctions: after, when, before, as soon
as, until:
Exmple: He'll give it to you when you come next Saturday.
Form
the Simple Present
Tense
PREPOSITIONS
◦ A preposition is a word used to link nouns, pronouns, or phrases to other words within
a sentence. A preposition is usually a short word placed before a substantive (or a
pronoun) and indicating the relation of that substantive to other parts of the sentence
(mostly verbs). A nice way to think about prepositions is as the words that help glue a
sentence together. They do this by expressing position and movement, possession,
time and how an action is completed.
Example: I was reading a book in the living-room.

◦ The preposition “in” specifies, where exactly “I was reading a book”. It is placed
directly before the noun “living-room” (not counting a sometimes-optional article like
“the”).

See the further info in handbook

PRODUCT DESCRIPTION
A product description is the marketing copy used to
describe a product’s value proposition to potential
customers. A compelling product description provides
customers with details around features, problems it
solves and other benefits to help generate a sale.
The more powerful the customer’s fantasy of owning
the product, the more likely they are to buy it.
Therefore, I like to think of product descriptions as
storytelling and psychology, incorporating the elements
of both prose writing and journalism.
 MAKE YOUR OWN
PRODUCT
The product can be exist in the real world or you can make it on your own.