This document discusses the role of media in a democracy. It notes that media plays a vital role by providing news and debates to citizens and allowing them to understand their government. The government also uses media to understand public opinion. For media to fulfill this role, it needs to be independent. The document also discusses how media gets money through business partnerships and attracting readership, and why it needs to set agendas by deciding what issues to report on in order to draw attention to important topics.
This document discusses the role of media in a democracy. It notes that media plays a vital role by providing news and debates to citizens and allowing them to understand their government. The government also uses media to understand public opinion. For media to fulfill this role, it needs to be independent. The document also discusses how media gets money through business partnerships and attracting readership, and why it needs to set agendas by deciding what issues to report on in order to draw attention to important topics.
This document discusses the role of media in a democracy. It notes that media plays a vital role by providing news and debates to citizens and allowing them to understand their government. The government also uses media to understand public opinion. For media to fulfill this role, it needs to be independent. The document also discusses how media gets money through business partnerships and attracting readership, and why it needs to set agendas by deciding what issues to report on in order to draw attention to important topics.
This document discusses the role of media in a democracy. It notes that media plays a vital role by providing news and debates to citizens and allowing them to understand their government. The government also uses media to understand public opinion. For media to fulfill this role, it needs to be independent. The document also discusses how media gets money through business partnerships and attracting readership, and why it needs to set agendas by deciding what issues to report on in order to draw attention to important topics.
ROLE OF MEDIA IN A DEMOCRACY. THIS IS A VERY IMPORTANT TOPIC. WELL IT IS THE MAIN MEANS OF MASS COMMUNICATION. IT HAS TWO FORMS:
PRINT MEDIA AND ELECTRONIC MEDIA.
PRINT MEDIA ELECTRONIC MEDIA HOW MEDIA PLAYS A ROLE IN DEMOCRACY? • Media plays a vital role in a democracy by providing news and debates. • It provides information that citizens can use for understanding the working of a government. • The government uses the media to know the opinion of the people. • This is done through letters to ministers, public protest or asking the government to rethink the programme. • For this, media should be independent. How media get money? They get money through:
1 • Press censorship by the
government.
2 • Involvement of big business
houses.
3 • The need to cover that will
interest the people. Why media has to set agendas? Media plays an important role in deciding what is worth of being reported. The media has reported about cold drinks being unsafe as they contained pesticides. The media played a positive role in drawing people’s attention. The media, at times neglect vital issues. When fashion week was going on in Mumbai, slums were also being demolished. The media covered the fashion week but the demolition was neglected by it.