The document summarizes a stall activation activity conducted by UNIBIC in the rural market of Vikarabad to promote sales and sampling of their products. A stall was set up at a busy junction selling Super Saver packs and wafer snacks. Over 100 Super Saver packs and 90 wafer packs were sold for a total of Rs. 10,000. Observations showed that choosing offer packs and conducting the stall during morning and evening peak hours was most effective at attracting local customers. The activity was considered a success and it was recommended to repeat it every two weeks at busy locations while improving promotional materials.
The document summarizes a stall activation activity conducted by UNIBIC in the rural market of Vikarabad to promote sales and sampling of their products. A stall was set up at a busy junction selling Super Saver packs and wafer snacks. Over 100 Super Saver packs and 90 wafer packs were sold for a total of Rs. 10,000. Observations showed that choosing offer packs and conducting the stall during morning and evening peak hours was most effective at attracting local customers. The activity was considered a success and it was recommended to repeat it every two weeks at busy locations while improving promotional materials.
The document summarizes a stall activation activity conducted by UNIBIC in the rural market of Vikarabad to promote sales and sampling of their products. A stall was set up at a busy junction selling Super Saver packs and wafer snacks. Over 100 Super Saver packs and 90 wafer packs were sold for a total of Rs. 10,000. Observations showed that choosing offer packs and conducting the stall during morning and evening peak hours was most effective at attracting local customers. The activity was considered a success and it was recommended to repeat it every two weeks at busy locations while improving promotional materials.
market Objective • To do sale cum sampling activity through stall activity • How effective is stall activation • To understand the market dynamic Executing the sale cum sampling activity Location- Vikarabad. • Installed the stall at the main junction of the town where the movement of the people is more Focus SKU : • Super saver pack, wafer 45/- Results: • Super Saver pack sell out-100 pieces • Waffer 45/- total pieces 90 • Sales: Rs/-10,000 • Time of Execution : 11:30 to 1:30(Morning) 4:00 to 6:00( Evening) observation • Choosing the offer pack for stall activation which tends to attract more people near to our stalls • Vikarabad is surrounded by the small villages, movement of local people from other villages was more as they come to earn daily wages. • While returning back to their respective villages they tend to take something to the family • After seeing the lot of crowd around our stall many local retailers and wholesalers came across to know our product and asked about the distributor • Ideal time for the stall sale cum sampling activation i. Morning 10:00 A.M to 1:00 P.M ii. Evening 4:30 P.M to 7:00 P.M Way Forward • We can conduct the sampling activity every fortnight, so the surprise element create buzz among the people in the market. • Ideal spots is the place where there is mass gathering. • we can conduct the sampling activity more attractive by getting additional POP. • After the activity we can start giving pamphlet's or leaflets to the retailer and whole with distributor information.