WeLounge

Mr.Kaustav Sen

DIR HR & Training – Intercontinental

Hotel Group (IHG)
Learning

 Mr.Kaustav sen spoke about his career journey in training initially and then as HR in
hoteling industry specially in Dubai. He has more than 10 years in HR in hoteling
industry

 Training requirement in Hoteling industry is not SOP based but dynamic, up and &
coming with new though process of to manage guest requirement, guest
expectation, handling various guest

 There has been change in training process in Hoteling Industry. Initially it is specific
to event to event and with only specified or single solution to certain events. Now
days training is provided with multiple solution to a specified event where decision
must be taken based on guest requirement, his expectation which varies to a great
extent.

 There is vast difference in working in India and UAE. People/guest in India are
mostly from India with more common core values where as in UAE people around
the globe with different culture, back ground, position, core values pose various
challenges hence as HR person one need to learn & understand such difference
challenges and response accordingly.
Learning

 UAE is global platform; hence one has many scopes for learning from various
nationalities on skills like timeliness, getting this done, assertiveness specially from
Europeans

 Decisions in UAE are based on numbers performance, strategical analytical factors

where as in India decisions are based on other factors

 He has provided few suggestion for new candidates

 CV must speak some smartness, approach that will deliver to business
 People need to have diversified experience and not pull push approach

 He also presented few challenges pose to be succeed in UAE and suggestion to

overcome those challenges
 Give time to learn the job
 Less emotions
 Be above normal
Mr. Gautam Borah

Vice President: Customer Service

Operation
Panasonic Healthcare Holdings
Learning

 From this video I understood various points about the success of organisation. The two
main key points are organisation and execution.
 Agility and discipline are necessary to organise your work.
 Deploying whatever planned is the key to the successful execution.

 Spoke about customer satisfaction which started in India is due to our culture and
tradition where we treat our guest as a God. This attitude to help in there in our India
mind and this prospectus leads to serve the customer in India.

 Spoke on success factors of service industry.

 Hard part :
 Detail planning
 Seamless execution
 Evaluation (Thing are going as per planning).
Learning

 Soft part: Identifying what people want to achieve and aligning them to bigger cause, if
you do this, you will achieve that.

 Four main stages of journey of customer.

 Presale stage (Sharing right information with customer).
 Onboarding (Take seamlessly customer).
 Usage experience (How past organisation response to customers problems and
resolve it).
 Proactive engagement (Take feedback).
Mr. Koustubh Kanade

Country Head-South Asia, Panasonic

Healthcare Holdings
Learning

 He spoke about his illuminating & enlightening journey, The journey has been
about learning, absorption, reflection, demonstration and coaching.

 He also spoke about the inspirational statement of his boss and he did exactly his
job in the same way.

 He also spoke about academic education is helping everywhere he goes. Welingkar

taught him to think begin different what the entire system is thinking. He learnt
the importance of customer insights and understand consumer patient,
networking and relationship management.

 Spoke about Indian Pharma Industry is worth 1,07,000 crores and growing 13% on
annual basis. India is fourth largest Pharma Industry in the world in terms of
volume. Spoke about the difference of Marketing in pharma industry related to
other industry.
Learning

 The key factors to growth of pharma industry in India: peoples life style
diseases, increase awareness about health, government regularity for tax relief
& technology for better & safe drugs
WeTube
1.Basic Fundamental Computation of Total Income
for Individual
Prof. Suresh Pujari
Learning :-

Sources of Income for Individuals (Apart from Business)

1) Income from Salary 2) Income From House Property 3) Capital Gain

1. Income from Salary

Gross Salary xxxx
(Salary + Allownces + Perquisties + Profit In Lieu of Salary)  
Less:- Deductions u/s 16 xxxx
(Entertainment Allowance + Profession Tax)  
Net Taxable Salary xxxx

2. Income from House Property

a) Self Occupied Properties
Gross Annual Value xxx
Less :- Deductions u/s 24 xxx
(Interest on Loan Property)  
Taxable income from house property xxx
Contd.
b) Let Out / Deemed to be let out Property
Gross Annual Value   xxxx
Add: Arrears of Rent   xxxx
Total Gross Annual Value   xxxx
Less: Property Tax/Municipal Taxes   xxxx
Net Annual Value   xxxx
Less: Deduction u/s 24 xxx  
Less: Interest on Loan xxx  
Total Deduction   xxxx
Taxable Income from House Property   xxxx

3) Capital Gain

a) Short term Capital Gain – Income earned from sale of assets like shares, debentures, mutual funds etc. if
they are held for less than 12 months or Income earned from sale of assets like gold, silver, land, goodwill etc. if they
are held for less than 36 months.

Short Term Capital Gain = Sale Consideration - Cost of Acquisition - Transfer Fee

b) Long Term Capital Gain - Income earned from sale of assets like shares, debentures, mutual funds etc. if
they are held for more than 12 months or Income earned from sale of assets like gold, silver, land, goodwill etc. if
they are held for more than 36 months

Long Term Capital Gain = Sale Consideration - Index Cost of Acquisition – Index Cost of Improvement - Transfer Fee
2. The Basics of Micro Finance 
Prof. Sujata Iyer
Learning :-

 What is Micro Finance?

 Supply of loans and other basic financial services to the poor provided without
security, involving small amounts of money
 Different from the services provided by formal banks

 Effects of Micro Finance

 Helps poor households meet basic needs and protect
 Ability to cope up with economic shocks
 Empowerment of women
 Better education
 Higher Income
 Creation of Jobs
 Healthy Competition
 Entrepreneurship
Contd.
 Risk in Micro Finance
 Entrepreneur Risk (Business Issues, Health Issues etc.)
 Field Partner Risk (Frauds, Poor Operations)
 Country Risk (Economical, Political, Natural Disasters)

 Challenges in Micro Finance

 Internal control system
 Supervision
 Staffing constraints
 MIS
 Geographic Dispersion

 Benefits to Investors
 Low default rates
 High Granularity
 High Standardization
 High Diversification
 Low-Prepayment Risk
3. Changing Trend in Rural Market
Learning :-
 Rural India Historical Myth
 Main Occupation of Rural India is Agriculture
 Poor Infrastructure
 Low Literacy level
 Low Media Presence
 Economic Changes in Rural Areas
 Decrease in agriculture and allied sector contribution to GSP
 People Below Poverty line decline from 32.58 crs to 21.72 cr in 2010
 Manufacturing GSP increases from to 55% in 2010
 High Disposable Income
 Increase of Banking and credit facilities
 Contribution to agriculture related employment in rural area is decreasing.
 Social Changes in Rural India
 Rural Urban Literacy gap reduced to 16.1% in 2011
 Standard of living increased
 Increase in household income by women
 31% women are in paying jobs as opposed 21% in urban areas
Contd.
 Technological Changes in Rural India
 Mobile Subscriber base growth in rural area is higher than urban area
 Increase in internet user base to 22% in urban areas.
 Launch of newer technologies for agricultural aids.
 eNam - ensuring fair price trading and removal of middle men.
 Remote Sensing – Insurance companies monitor crops through satellite remote sensing.
 Kisan Call Centres – uses IVR technology to provide insight to farmer
 Political Changes in Rural India
 Increased importance for political parties for Vote Bank
 Exposure to more and more income generating schemes
 Implementation of various government schemes like Atal Pension Yojana, Indira Awas Yojna,
MANREGA
 Political awareness
 These changes have helped to improve the source of income of agricultural and non-agricultural
activities.
 Due to increase in disposable income, there is increase in standard of living of people of rural India.
4. Internet Marketing 
Prof. Sagar Narsian
Learning :-
 What Is Internet?
 From Business and marketing prospective Internet is great leveler, a marking channel, an
alternative distribution channel, internet implementation tool, useful for collaborative
working
 Internet is a PULL medium & medium of mass customization
 Why presence of the web?
 Web address as important as postal address. Medium for information dissemination.

 Internet Marketing
 Internet Marketing – Marketing Approach Enables i) Value Proposition to customer ii) Branding
Building & Awareness iii) Corporate Image Creation iv) Vertical, sectorial expertise v)
Product/Service Segmentation vi) Market Pull Innovation

 Internet Marketing Business Development Approach To Make the internet marketing

successful one need to have i) Strategic alliance/ Tie Ups ii) Tie up with Electronic Market
Place iii) networking with other exchanges iv) New Product Idea / Development v) Employ
Higher-end Value added solutions/services vi) Unexplored markets/Applications.
Contd.

 Internet marketing has to use other techniques i) Search engines ii) On-line directories iii) Related
site referrals iv) Online Advertising
 Goals of Internet Marketing – i) Reaching new customers ii) increasing customer loyalty iii)
increasing revenue per customer iv) improving customer services.

 Principle of Internet Marketing

 Make it easy to find what you are selling
 Deliver Solid Service
 Individual Customization is key
 Make Navigation Simple
 Business to Business focus

 Why should adopt internet marketing now?

 Increased client satisfaction / Services
 Improved Efficiency & effectiveness
 Enormous Business returns
 First mover advantage
 Even if YOU DON’t, your competitors will
5. Real Time Marketing
Learning :-
 Seek The most appropriate offer and acquire customer for pre-determined offer & run
before & after marketing campaigns
 Listening and anticipating customer interest and needs
 Benefits
 Create elements of surprise and delight.
 Deliver right message at right time.
 Create brand relevance.
 No time limit for running campaign.

 Six Primary use cases of RTM are

 Brand Events – Advance preparation of content strategy & execution.
 Anticipated Events – Major Media events, tradeshows, staff availability to react to
anticipated post.
 Location Based – Right person, right content, right time and right place.
Contd.

 Predictive analytics based – Recommendation based on browsing history.

 Customer Interaction – Services, complaints, community & crisis management
 Breaking News – Prepare for changing events & risk of culture-Jacking

 Listening & Learning, define RTM business goals, integrate with strategy, establish
guardians, identity analytics & KPI’s for where to focus & evaluate scale periodically

 Real Time Marketing is a natural reflection of how social itself has evolved. Marketer have
change the way they engage in social as per changing expectation of customer.

 Real Time Marketing is deliver right message to right person in the right place at the right
moment. It is a powerful tool to achieve social goal as well as overall marketing objectives
and organization goals
Newswire
WHY WE NEED BETTER PROPERTY TAX
SYSTEMS
Learning:

 The article is about the property tax levied on real property and its
significance. Soumyadip Chattopadhyay and Arjun Kumar suggested
that property tax, which is levied on ownership of any real property,
can be a significant source of revenue. However, in developing
economies, limited municipal revenues and resources can severely
restrict a city’s ability to finance the infrastructure and services
necessary for greater economic activity and better well-being for
residents.
Contd.

 In India, it is hindered by poor assessment of properties, inefficient

collection, and widespread exemptions. In India, on average, only 37% of
property tax is collected. Further, exempted properties in India
constitute approximately 10% of the total urban properties and about
11% of the assessed properties. India’s property tax collections are
roughly 0.2% of India’s gross domestic product which is well below
compared to countries like US and Canada where it is 3% to 4%

 The writer suggested that India needs to improve the way cities value
properties to expand the tax base while making existing tax collection
systems more efficient by digitization of property records and reformed
billing and payment systems as potential reforms
 
IMPACT INVESTING: KNOW HOW
IT WORKS
Learning:
 Impact investing directs capital to those firms that generate social or
environmental benefits apart from profits. As an investor, you make
investments with an intention to generate positive, measurable social
and environmental impact alongside a financial return

 Impact investing differs from socially responsible investment, which is

a well-defined framework for choosing investments based on
environmental, social and governance criteria
Contd.

 According to a recent Brookings report, the impact investing sector in

India attracted over $5.2 billion between 2010 and 2016, with over $1.1
billion invested in 2016 alone. Major players such as Incube, Charioteer,
Unitus Seed Fund Lok Capital, Aavishkaar Venture Management,
Menterra Venture Advisors, Ankur Capital, Acumen Fund and Omidyar
Network have been at the forefront in this.

 Social venture funds also tend to be aligned towards environmental,

infrastructure and socially relevant sectors which would have an
immediate impact in the geographies where they operate. They focus on
investing in business models that work with the lower income group
across financial inclusion, priority sector lending, healthcare, education,
livelihood, etc
ALL YOU WANT TO KNOW ABOUT
CONSOLIDATED ACCOUNT STATEMENT
Learning:
 Consolidated account statement or CAS is a single combined
statement that shows all the mutual fund investments done by an
investor in a month.

 Now a days, Investors are increasingly using the direct route for
investing in mutual funds and not through a distributor. Investors
invest through 4-5 schemes across different fund houses. While each
fund house sends a statement to the investor. Managing such
statements from different AMCs could be a cumbersome task and
hence CAS helps the investor in seeing all the investment details in
one place. A CAS helps an investor to monitor the investments in a
much more efficient manner and also aids in better financial planning
Contd.
 A CAS would include all the folio details of an investor on the basis of his
or her Permanent Account Number or PAN. Hence, it very important for
investors to ensure the correct PAN is mentioned at the time of making
a fresh investment in mutual funds.

 Investors can get CAS through entities like CAMS or Karvy that provide
such services. The process is completely online and the investor has to
only register on the site by providing basic details such as PAN and email
details
GOOGLE PAY GROWS 3X IN INDIA IN
12 MONTHS
Learning:
 Sajith Sivanandan, MD and business head of Google Pay and Next
Billion Users said Google Pay has grown 3x in India in the last 12
months and he is optimistic about growth to continue in the country.

 Google Pay now has 67 million active users who use it at least once a
month. The value of transactions has gone up to $110 billion on an
annualised basis of which two-third transactions are happening
outside the top metros
Contd.

 He said the focus at the moment is to drive ecosystem and offer right
services and added monetsing is not priority at present

 Sivanandan said the company had over 3,000 on-line merchants across
sectors like food delivery ,travel ,movie tickets ,and trading and
investments ,who accept Google Pay. They are tapping off-line players,
and have more than 2,00,000 stores in 3,500 cities.

 Google has rolled out “Google Pay for Business” , this feature enables
merchants to accept and manage digital payments. The initiative target
is small and medium business communities. Small businesses can accept
digital payments without incurring any additional cost, and can transfer
their money directly into their UPI-linked bank accounts
INVESTMENT PLANNING: FOUR STEPS
IN REVIEWING INVESTMENT PORTFOLIO
Learning:
 Investment requires regular monitoring and care. And, negligence
leads to the growth of weeds, not the desired fruits

 While deciding on portfolio, investor should keep eye on economic

trend i.e what new trends are coming in market and what is getting
obsolete should be studied. Investor should check the progress of the
investments based on the current inflation and interest rate should be
the next important step of review analysis.

 Find out the cause of a change is as important as noticing the change

because it improves forecasting and future decisions
Contd.

 Based on the observation and analysis of the current investment scenario

and the returns one has received from one’s investments after completion
of a year, the investor must set the new financial objectives for the
coming year. These objectives should be very optimistic, as well as
realistic. A desired change in the investment objectives not only ensures
better returns but also reduces short-term as well as long-term risks

 Allocate a calculated fund in various asset classes such as bonds, equities,

mutual funds, debentures, and other alternative options. The allocation
also depends on the investor’s future needs and goals

 Measure the performance of the selected portfolio against the set

benchmarks at least once in a quarter is a practice that every investor
must adopt, to avail optimum returns from the investment
VERBAL COMMUNICATION – 9 BARRIERS TO
VERBAL COMMUNICATION AT WORKPLACE

Learning:
 The communication flow comprises of verbal and non-verbal
channels. Verbal includes face to face conversation or through video
call or audio calls. And non-verbal includes e-mails and messages
amongst others.

 Barriers to Verbal Communication at workplace arise due to the

factors of cultural differences, insecurities, lack of knowledge, and
behavioral issues. This affect business processes and operations of the
organization and thereby impacting the growth and profits along with
its repute and brand image in the market.
Contd.

 Barriers to Verbal Communication at work place.

 Encoding and Decoding issues
 One way channel of communication
 Cultural Differences
 Lack of Experience and Understanding
 Incorrect Medium of Communication
 Lack of Attention
 Wrong Timing
 Wrong use of words
 Vague Information

 The various Barriers to Verbal Communication can be acted upon and

resolved with the proper corrective measures, such as providing training
and development to the employees of the organization
NEW JOBS: CHOOSING A STOCK
MARKET AS A CAREER
Learning:
 Despite, The Asian financial crisis in late 1990s, the DotCom bubble in
2000, the Global Financial Crisis in 2008, the European Debt Crisis in
2011, and the Chinese slowdown since the last few years., the stock
markets have stood the test of time and are not far off from their
historic highs in India.

 Since the 2008 crisis, the stock markets in India have expanded.
Besides traditional way of buying stocks in the cash market, a lot of
instruments are now available for trading and investing
Contd.
 The mutual fund industry in India has witnessed a spectacular growth, with assets
under management (AUM) rising by more than five times in just over a decade

 As a stock market is one of the key barometers that represent the health of any
economy, the growth story of India coupled with the current low rate of
penetration in the stock markets suggests that there will be increased demand for
professionals in this sector.

 An MBA in finance or capital markets is generic and essentially a study in financial

markets, corporate finance and portfolio management, with an emphasis on
equity, bonds, foreign exchange, and their derivatives markets.

 With India aiming to become a $5-trillion economy in the coming years and with
the current rate of participation being quite low, the potential for making a
successful career in the stock markets is quite high. With right qualifications and
a strong skill set, one can make a successful career in the diverse world of the
stock markets.
CORPORATE TAX CUTS: TIME FOR
REFORM NOW
Learning:
 Truncated trade policies at the behest of Trump, unavailability of easy
credit loan, decreasing consumption demand and lack of liquidity in
markets, has contributed to the deceleration India’s as well as world’s
GDP.

 With labor costs increasing, and debt of small and medium enterprises
rising, China is losing its competitive edge, lowering consumption
demand, China-US trade war has jeopardized global economic
environment. Many MNCs and companies are scouting to set up plants in
other emerging economies.
Contd.
 The reduction of tax rates to 25.17% for larger companies and the lower
concessional rate of 17% inclusive of all surcharge and cess for
manufacturing firms may lead to overall loss in revenue for the government,
but can allow Indian consumption demand to go up

 Corporate tax cuts aside the government also needs to initiate

administrative and labor reforms

 Administrative reforms in relation to refund of input tax credit is an area of

concern for Indian industry. Once this aspect is taken care of, credit-
constrained export-oriented units will benefit from lending.

 It is necessary to provide measures such as access to international

arbitration, advance tax rulings, etc, to avoid regulatory risk. Holistic
reforms inclusive of corporate tax, administrative, land and labour reforms
can boost the confidence of investors and drive the economy.
TAXATION OF MUTUAL FUNDS:

Learning:
 The capital gains from your investment (Mutual funds) are taxable as per
the holding period and prevailing income tax laws.

 Holding period refers to the time duration for which one remain invested
in a given mutual fund. In the case of equity funds, a holding period of
less than one year is known as the short term. Conversely, a holding
period of more than one year is known as the long term.

 In the case of debt funds, a holding period of fewer than 3 years is known
as the short term. On the other hand, a holding period of more than three
years is known as the long term.
Contd.
 In the case of equity funds, STCG is taxed at a rate of 15%. However, long term
gains up to Rs 1 lakh are tax-free. If long term gains exceed Rs 1 lakh, then
these will attract taxes at the rate of 10% without indexation

 In case of debt funds, short term gains are taxable at individual income tax slab
rates and long term capital gains attract a tax rate of 20% with the benefit of
indexation.

 ELSS funds offer tax advantage along with the opportunity to create wealth.
Investment in ELSS fund is eligible to avail a deduction of up to Rs 1.5 lakh every
year under Section 80C of the Income Tax Act. These funds have a lock-in period
of three years after which you would be able to redeem your investments
WHY A SIMPLE BSNL-MTNL MERGER IS
NOT THE SOLUTION
Learning:
 BSNL & MTNL operate in non-overlapping territories. Since all key private
telecom players have a pan-India presence for mobile services, it makes
sense for BSNL and MTNL too and hence from a macro perspective,
merging BSNL and MTNL sounds logical

 However, Cultural differences, pay scale variations, organisation

structural differences and opposition from labour unions have been cited
as stumbling blocks.

 Apart from this GOL needs to pond over issues of weak competitiveness
and poor accountability of management to performance
Contd.
 In the mobile market, their combined customer share is 10.3% as of March
2019. BSNL’s customer share among rural mobile subscribers is lower at
7.2%. Their market share in fixedline services is still quite significant,
though, at 66.4%. But the segment serves just 2% of the sector’s customers,
and has almost lost its relevance.

 One strategic option available for BSNL-MTNL is to disinvest completely. In

other words, become a ‘network of networks’ for other players, offering
optical fibre, towers and last-mile network to operators through lease,
virtual network and unbundling arrangements.
THANK YOU