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  • Case Against Withdrawl

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    Dilsa Jain
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    The document discusses the Maggie noodle safety crisis in India, outlining the case against withdrawing Maggie noodles from the market. It analyzes the effects withdrawal would have on logistics, small vendors, the economy, poverty, inconsistent test results, laws and regulations. The document also examines the financial impact and proposes a strategy to standardize testing, avoid blame, launch emotional ad campaigns, and quickly respond on social media to regain market share from competitors.

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    The document discusses the Maggie noodle safety crisis in India, outlining the case against withdrawing Maggie noodles from the market. It analyzes the effects withdrawal would have on logistics, small vendors, the economy, poverty, inconsistent test results, laws and regulations. The document also examines the financial impact and proposes a strategy to standardize testing, avoid blame, launch emotional ad campaigns, and quickly respond on social media to regain market share from competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    10 views4 pages

    Case Against Withdrawl

    Uploaded by

    Dilsa Jain
    The document discusses the Maggie noodle safety crisis in India, outlining the case against withdrawing Maggie noodles from the market. It analyzes the effects withdrawal would have on logistics, small vendors, the economy, poverty, inconsistent test results, laws and regulations. The document also examines the financial impact and proposes a strategy to standardize testing, avoid blame, launch emotional ad campaigns, and quickly respond on social media to regain market share from competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 4

    THE MAGGIE NOODLE SAFETY CRISIS IN INDIA

    CASE AGAINST WITHDRAWAL.


    EXPLAIN STRATEGY
    EFFECTS ON INDIA
     Logistics (disposing off)
     Small vendors (hill stations and rural area)
     Economy
     Poverty
     Inconsistency in the test result across the country (exhibit 4)
     Law and regulations
     Packaging
     Media dominance (exhibit 5 and 6)
    FINANCIAL IMPACT
    STRATEGY
     Standardization in the process of testing
     USA Laws
     No blame game
     New advertisement - Emotional content ; “We miss you Maggi” and “Mothers Maggi”
     Quick response
     Marketing factors - Hashtags, Social media, Product exclusive (Online availability), Packaging change
     Competitors - Yippie

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