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Welcome To

Our Presentation
 Group Member Identity

Abrar Shariar Akib

Nusrat

Fatema Binte Yousuf

Aminul Islam
 About Aarong

Aarong is one of the best retail chains in 

Bangladesh operating under BRAC. The
Organization was established in 1978. Aarong
operates production units in rural and semi-
urban areas as a part of its social enterprise
model .

Aarong – Bengali for ‘village fair’ – is Bangladesh’s

most popular lifestyle retail chain. Today, with 20
retail stores across Bangladesh and over 100
fashion and lifestyle product lines, Aarong
supports 65,000 artisans with fair terms of trade.
Founder
Ayesha Abed
Area served
Bangladesh
Key people
Sir Fazle Hasan Abed, Chairperson, BRAC
Dr. Mohammad Musa, Executive Director, BRAC
Revenue
USD 20 million (FY 2012)
 The Asian Marketing Federation
(AMF) has awarded Aarong
with the Marketing 3.0 award on
September 23rd 2016 competing
against companies from its 19
member countries. The award was
received by Md. Abdur Rouf, Chief
Operating Officer, Aarong, during
AMF’s annual award ceremony in
Seoul, South Korea.
Mission : “To make Aarong the
best in the world in providing a Vision: Aarong has a
unique Bangladeshi lifestyle”
vision to establish them
 and to empower people and
as world„s one of the
communities in situations of
poverty, illiteracy, disease and famous fare trade fashion
social injustice. house.
Product: goods and service that are
capable of satisfying our needs and
wants

Price: the amount of money customer have pay

to obtain a product

Place: the activities that make the product

available to target customer.

Promotion: marketing activities the activities that

that communicates with customers and persuade
them to buy their product.
Aarong products are available through
executive to show room.

Aarong allocates place according to

their customers merit and companys
exposure.
There are 20 retail stores to directly
sell products to customer.
Aarong
show
room
 Price

Aarong has various pricing methods.

Aarong normally sets a lower and higher

both pricing to capture market share.

While pricing Aarong focuses on customers

ability to buy the product.
promotion
Aarong has various promotional approaches like
as advertising, sales promotion, direct marketing
etc.

Arrong advertising includes newspaper, internet,

outdoor banners and poster etc.

Aarong occasionally provides discounts on

products to increase sales volume.

Aarong directly communicates wits selected

customers through shop